Subscription Management Platform for Physical Product Rentals

Asking Price$3,000,000

Cash Flow
Not Disclosed

EBITDANot Disclosed

Gross Revenue

InventoryNot Disclosed

FF&ENot Disclosed

Real EstateNot Disclosed

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Subscription Management Platform for Physical Product Rentals


Asking Price$3,000,000

Cash Flow
Not Disclosed

EBITDANot Disclosed

Gross Revenue

InventoryNot Disclosed

FF&ENot Disclosed

Real EstateNot Disclosed

Business Description
Remote, Germany headquartered Established European B2B SaaS company. Founded 2020 with multiple active enterprise clients, this business is providing the software infrastructure brands use to offer physical products on a subscription, rental, or leasing basis.

The platform is headless and API-first: it connects to a merchant's existing e-commerce storefront and payment providers and runs the full subscription lifecycle behind it — checkout, recurring billing, renewals, swaps, buyouts, returns, and payment recovery.

Unlike horizontal subscription-billing tools built for digital products, the platform was purpose-built for tangible assets: integrated customer credit checks before high-value items ship, per-asset lifecycle tracking across multiple rental cycles, automated dunning and debt collection, and European compliance. This capability set — assembled over five-plus years and dozens of live deployments — creates genuine switching costs and is difficult for digital-only platforms to replicate.

KEY HIGHLIGHTS
• Total revenue grew €442K (2023) → €723K (2024) → €1.0M (2025); ~85% is recurring subscription-license revenue.
• Gross margin expanded from 60% (2023) to 85% (2025), reaching 93% in Q1 2026 as a largely fixed delivery cost base scales.
• 51 active customers (April 2026) plus nine further signed contracts starting Q2 2026, across ~15 countries (~90% Europe) and many verticals — mobility, optical, musical instruments, baby/kids, health, electronics, furniture.
• Low concentration: no single customer exceeds ~7% of recurring revenue.
• Contracts typically run 12–24 months, with anchor enterprise agreements up to 60 months, plus a usage-based commission that grows revenue automatically as customers grow.
• Dual growth engines: an established sales-led enterprise motion and a self-serve Shopify app (launched Q1 2026) opening a low-touch acquisition channel.
• Stable 10-person team with 2.5–5 years' tenure, led by two committed founders including a CEO with a prior successful exit. Both founders willing to remain through transition.

PRICE & PROCESS:
The asking price of $3M USD represents a suggested minimum bid, however, the business is offered on an open-bid basis.

The business is offered confidentially through Livmo M&A Advisory. Full financials, customer analytics, and a complete data room are available to qualified buyers following execution of an NDA.

Note: The figures shared in this listing have been converted to USD based on the current exchange-rate at the time of listing. Data Room & teaser financial figures are stated in EUR.
About the Business
Years in Operation
6
Employees
10 (7 Full-time, 3 Contractors)
Tenured team; all willing to stay post-sale
Currently Relocatable
Yes
Facilities & Assets
Asset-light SaaS operation with no inventory or physical equipment. The sale conveys a wholly owned, headless, API-first SaaS platform hosted on major cloud providers; integrations with leading e-commerce storefronts and payment providers; extensive technical documentation; and transferable multi-year customer contracts across ~15 countries.
Market Outlook / Competition
Product-as-a-service adoption is expanding as European brands pursue recurring-revenue models and meet sustainability mandates. A small number of niche specialists address parts of the physical-product subscription problem; horizontal billing platforms serve digital-first use cases. The most common alternative in sales processes is an in-house build — which the platform's five-plus-year head start, integrated credit checks, asset tracking, and payment recovery are positioned against. Switching costs are high once deployed.
Opportunities for Growth
Specific levers: (1) convert the active enterprise pipeline, including multiple large European optical-retail chains in late-stage discussion and a phased multi-country enterprise rollout in execution; (2) scale the newly launched self-serve Shopify app into a low-touch channel and upgrade path to the full platform; (3) geographic expansion beyond the ~90% European base; (4) adjacent verticals such as tools, machinery, and medical equipment. Pursued at a measured pace to date by a lean, capital-efficient 12-person team.
About the Sale
Seller Motivation
Proactive sale from strength open to full exit or majority partnership.
Transition Support
Both founders expressed willingness to remain through and beyond a transition period. Documented onboarding processes and extensive technical documentation support handover; institutional knowledge is distributed across a tenured team rather than concentrated in any one individual. Terms negotiable.
Financing Options
No seller carry. Open-bid process: $3M USD suggested minimum bid
Listing Info
ID
2527692
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