Contact Broker
San Diego, California
About the Company
Livmo is a sell side M&A advisory firm specializing in SaaS, software, and digital business exits in the $2M to $50M range. We were founded by entrepreneurs who have built, scaled, and sold their own companies, so we understand the journey from both sides of the table.
What sets Livmo apart is a human first approach combined with deep technical expertise. Our team includes former founders, developers, and technologists who speak your language and can accurately value both the tangible and intangible assets of a technology business. We know how buyers evaluate ARR quality, retention metrics, tech stacks, and transferability, and we position your company accordingly.
Livmo was recognized with the 2024 Axial Top Deal Award. Headquartered in San Diego, we work with sellers across North America and Europe, connecting them with strategic acquirers, private equity firms, and qualified individual buyers from our extensive network.
Broker Biography
Introduction
Khaled Azar is a tech entrepreneur turned M&A advisor with more than 24 years of experience building, scaling, and selling businesses. Before founding Livmo, he launched and operated more than ten ventures across e-commerce, digital marketing, B2B SaaS, and business services, including a call center scaled to multimillion dollar revenue, a digital media company that generated $33M in lifetime revenue, and a B2B SaaS company he grew past $1M ARR and successfully exited in 2019.
Having sat in the founder's chair through his own transactions, Khaled understands that selling a company is one of the most important and most personal decisions an entrepreneur will ever make. It represents years of vision, risk, and long hours finally coming to fruition. That perspective shapes everything about how he advises clients: he leads with the founder's goals first, then builds the deal strategy around them.
Khaled holds the Certified Merger and Acquisition Advisor (CM&AA) designation and is an active member of M&A Source and the International Business Brokers Association (IBBA). His work was recognized with the 2024 Axial Top Deal Award. He founded Livmo, a San Diego based sell side advisory firm focused on SaaS, software, and digital businesses with transaction values between $1M and $25M.
Khaled's technical background gives him an edge that generalist brokers can't match. He and his team have hands on experience with the technologies, metrics, and business models that drive digital company valuations, from ARR quality, gross and net revenue retention, and churn dynamics to codebase transferability and infrastructure risk. This allows Livmo to defend value during diligence, not just claim it in a listing.
His process is built around confidentiality, competitive buyer dynamics, and radical candor. Sellers get honest valuations grounded in real buyer behavior, customized marketing materials that tell their unique story, and a structured process that creates leverage through multiple qualified bidders. Beyond price, Khaled negotiates the terms that matter for life after the deal, including earnout protections, equity rollover options, employee retention, and transition planning.
If you own a SaaS, software, e-commerce, or digital services business and are considering an exit in the next two years, Khaled offers a no cost, no obligation consultation to discuss your valuation, your options, and the path to selling on your terms.
Services Provided
Sell Side M&A Advisory: Full representation from valuation through closing, including positioning, confidential marketing, buyer outreach, negotiation, and deal management.
Business Valuations: Scenario based valuations modeled against multiple buyer profiles, because different buyers value the same business differently.
Exit Planning and Value Enhancement: Ongoing advisory to improve financials, marketing, technology, and operations ahead of a sale, often 12 to 24 months before going to market.
Marketing Materials: Custom blind teasers, confidential information memorandums, and financial models built by our in house team to tell your company's story to the right buyers.
Buyer Sourcing and Qualification: Targeted outreach to strategic acquirers, PE firms, family offices, and vetted individual buyers, with rigorous qualification so you only spend time with serious, capable parties.
Negotiation and Deal Structuring: Managing competitive tension across multiple bidders, and negotiating price, terms, earnouts, equity rollovers, and transition arrangements aligned with your personal goals.
Due Diligence and Closing Support: Organizing data rooms, coordinating with attorneys, CPAs, and wealth advisors, and driving the transaction across the finish line.
Areas Served
Licensed In
- California — License number 02205211
Professional Affiliations
Certified Merger and Acquisition Advisor (CM&AA), Alliance of Merger and Acquisition Advisors
Member, M&A Source
Member, International Business Brokers Association (IBBA)
2024 Axial Top Deal Award recipient
University of California, Irvine, Economics
Stanford University, CS183C Technology Enabled Blitzscaling
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