Orangetheory Fitness: Science-Backed, Results-Driven, Globally Recognized

Orangetheory Fitness is a science-backed, technology-tracked, coach-inspired group workout designed to produce results from the inside out. Our unique concept combines innovative fitness and technology in small studios designed for large groups—where the hardest part is simply showing up. We make it simple for members to push themselves and achieve their personal best.

After 15 years of continuous growth, Orangetheory has earned market leadership status: recently ranked #1 Best Gym on USA Today's 10Best list and recognized on Entrepreneur's Franchise 500 list for the seventh consecutive year, ranking in the top 100. We're bringing our science-backed workout to more communities throughout the US and around the world, with more members choosing Orangetheory to adopt healthier lifestyles.

For franchise owners, buying an existing Orangetheory studio means starting with an established location, proven staff, and an engaged membership base. You gain immediate access to historical performance data to inform your investment, then focus on growth and improvement rather than building from scratch. We provide comprehensive support across marketing, sales, equipment, and operations—so you get the stability and proven success of an established business combined with the energy and recognition of a globally trusted brand.