This established women’s apparel brand offers body-flattering, comfort-first styles designed for modern, on-the-go lifestyles. Known for its signature leggings and “upscale casuals with a trendy twist,” the brand has sold over 12,000 units of its bestsellers, with 30% of sales from repeat customers. Sales are driven primarily through Shopify (80%) and Faire (20%), with additional presence on Facebook and Instagram. Products average $8–9 in cost and retail for around $45, yielding strong gross margins—approximately 50% on wholesale and 75% on direct-to-consumer sales.

The brand partners with two seasoned manufacturers who provide flexibility in production timelines (14–45 days) and accommodate low MOQs, a benefit of long-standing relationships. Quality control is managed directly by the factories with visual verification on request. Inventory is housed in a compact 600 sq ft space, and fulfillment is handled in-house, with systems in place that can be scaled or outsourced. Operations run on Shopify, with current, verifiable financials and no obsolete stock.

Included in the sale are all brand assets, customer data, and digital infrastructure. The current owner is offering two months of transition support and is open to continued involvement if desired. With a solid foundation and strong demand in the athleisure space, the brand is well positioned for continued growth under new ownership.