About True REST Float Spa

True REST is the nation’s leading float therapy spa franchise, offering a proven, membership-driven wellness model built on deep rest, recovery, and longevity. For over 15 years, True REST has helped millions of guests reduce stress, relieve pain, improve sleep, and restore mental clarity through float therapy. Today, the brand is expanding into a full-spectrum recovery spa with the Vitality Suite, featuring sauna, cold plunge, and red light therapy. The result is a modern, multi-service wellness destination with strong recurring revenue, high retention, and multiple growth levers under one roof.

What makes True REST especially attractive to franchisees is its turnkey system and depth of support. Franchise owners benefit from enterprise-level site selection, proven buildout and design standards, comprehensive training, national marketing, and ongoing coaching. With a scalable footprint, strong brand recognition, and expanding demand for recovery-focused wellness, True REST offers both first-time owners and multi-unit operators the opportunity to build a purpose-driven business that delivers measurable impact for clients and long-term value for owners.

Why True REST Float Spa?

Lead the Recovery & Wellness Movement
True REST is the nation’s leading float therapy spa franchise, operating for over 15 years at the intersection of stress relief, recovery, performance, and longevity. With 50+ locations across the U.S.+ Canada, True REST has built a category-defining brand anchored by a high-retention, membership-based model that delivers predictable recurring revenue. Our expansion into the Vitality Suite: sauna, cold plunge, and red light therapy, adds multiple profit streams and increases revenue per square foot.

Franchise Growth & Opportunity

• Operating locations across 20+ states

• 15+ years of proven operations and playbooks
• Strong membership adoption and repeat usage
• Significant white space available in key U.S. markets

What Sets True REST Apart
True REST’s success is driven by a diversified, wellness-stacking model designed for ease of ownership and scalability. Franchisees benefit from:

• Membership-driven recurring revenue
• Float therapy as a category anchor service

• Sauna, cold plunge, and red light therapy upgrades
• Gift cards and retail add-ons

• Turnkey training, site selection, and launch support

• National marketing, systems, and ongoing coaching

True REST offers a compelling opportunity for both first-time owners and experienced operators to build a purpose-driven, scalable business in one of the fastest-growing segments of the wellness industry.