Through senior modifications, home maintenance, handyman services, and ongoing maintenance programs, TruBlue franchisees have the opportunity to run a successful franchising business while making a difference in the lives of seniors and busy adults in their communities.
Healthcare & Senior Care, Cleaning & Maintenance
About TruBlue
What is TruBlue Home Service Ally?
TruBlue is one of the most unique franchise opportunities in the high demand home improvement and senior services industries. With a low start-up investment, a home-based model and referral partnerships with nationally recognized senior care providers, there is truly nothing like it.
Business Model
TruBlue Home Service Ally is perfectly positioned for the next golden opportunity in the rapidly expanding Senior Care Market. More than 10,000 people will turn 65 years of age EVERY DAY for the next 20 years, and nearly 90% of them want to “age in place”. This creates a huge, continuing demand for Home Service Ally to take care of home maintenance, repairs, maid service, yard work, and more. While Seniors and Busy Families have the financial resources, they typically don’t have the time, skill, physical ability, or desire to perform routine maintenance tasks on their homes. These house care services can be packaged into a monthly or quarterly subscription, which we call House Care Plus. Dependable, timely care and maintenance for the home and recurring revenue for the franchise owner.
2011 (14 years)
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$369,264
Franchise Fees
$49,900
$44,910 Veteran's Fee
6.0%
Gross Revenues
2.0%
Gross Revenues
Why TruBlue?
Key Benefits
The success behind TruBlue is due in no small part to our executive team and investors, who have decades of experience in founding and growing multiple, national franchise systems. TruBlue’s affiliate, Strategic Franchising Systems, has successfully launched and developed eight national franchise systems over the last three decades, three in senior care, four in home services, and one in business coaching. We leverage the coaching franchise and their proven coaching processes to help coach TruBlue franchise owners to become strategic business owners to successfully scale their companies, so we can help drive their success and balance their lives. TruBlue is positioned to continue the successful track record of success.
Ideal Candidate
Role of Franchise Owner and Ideal Candidate
A TruBlue Home Service Ally owner will spend their typical day overseeing the business. This includes networking, providing estimates for work, closing sales, ensuring excellent customer service, and managing their technical staff. Our owners typically do not perform the contracted services themselves.
You do NOT need direct experience in the senior care or home services industries! We are NOT looking for handymen or technicians. Instead, we are looking for people who have a burning desire to become a business owner and builder of teams, not a technical doer. People who want to seize freedom, flexibility, financial success, serving others, making a real difference, and being in charge of their own path and destiny. Bring the right heart, passion, and drive, and we will train and coach you every step of the way. We recommend that you simply have solid business or management experience with abilities in either project management/operations or sales/marketing…and eventually hire someone with talents complementary to yours. You will hire your technical staff...maids, handymen, generalists, supervisors in time, etc. There are plenty of good technicians out there looking for a professional brand, effective operating and marketing systems to keep them busy year-round, and a good leader with a good heart…YOU. You should be confident in your ability to manage people, possess an entrepreneurial spirit, a strong commitment to customer service excellence, and a drive to follow our proven systems as you bring the TruBlue business model to your community.
$70,050 - $96,400
$50,000
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Testimonials
"People ask us, 'Why didn't you just do this on your own?' The answer is because this franchise allows you to be 1,000 times bigger than you ever could be if you were starting out on your own. We went from just a few customers to a few hundred very quickly. We enjoy every single minute of this business."-Tim Diemont, Tru Blue of Yorktown.
This business allows you to be honest and make real money at the same time, which is a real blessing especially when you're just starting out. You begin to find very quickly that your customers are far more diverse than seniors. Busy families need our services just as badly as seniors who want to age in place, and our range of services make it easy to scale up pretty quickly. The corporate support is excellent. As someone who never owned a business before, I was worried about marketing, but they provide great marketing to us directly. In the coming years, I hope to be one of the top performing TruBlue franchisees in the country, and I know I'm going to get there."-Todd Cook, TruBlue of Winston-Salem
