Keep Safe Care is a modern, caregiver-first private-duty home care franchise built to solve the biggest problems in the industry: low wages, high turnover, and bloated overhead. Rather than treating caregivers as an expense to minimize, we treat them as the core asset of the business. Our model is anchored by our signature The 2/3 Rule, which directs roughly two-thirds of the billable rate to the caregiver, significantly higher than traditional agencies. The result is better recruiting, lower turnover, stronger client satisfaction, and more consistent care outcomes.

Operationally, Keep Safe Care is designed as an “Ultra-Lite Franchise." We eliminate unnecessary overhead, brick-and-mortar complexity, and legacy administrative burdens by using an integrated, technology-enabled platform that manages scheduling, recruiting, compliance, EVV, payroll, billing, and reporting in one streamlined system. This allows franchisees to focus their time on relationships, quality, and growth rather than back-office tasks. With lower fixed costs and efficient processes, owners can reach break-even faster and scale profitably with fewer headaches.

Our approach combines the heart of caregiving with the discipline of smart business. Caregivers receive competitive pay, respect, and flexibility, while families receive reliable, compassionate support they can trust. Franchisees benefit from clear unit economics, recurring revenue, and a simple operating model that works in both private-pay and Medicaid waiver environments. The business can be launched with modest startup capital, operated leanly, and expanded quickly as hours grow.

We provide comprehensive training, proven playbooks, marketing support, and ongoing operational coaching so owners don’t have to build from scratch. From licensing and compliance to caregiver recruiting and community partnerships, franchisees receive step-by-step guidance and tools that shorten the learning curve and reduce risk. Our brand positioning — “The Caregiver Company” — resonates strongly with both talent and clients, creating a sustainable competitive advantage in a tight labor market.

At its core, Keep Safe Care is not just another home care agency; it’s a mission-driven system designed to elevate the caregiver profession while delivering better business performance. By aligning caregiver success with franchisee profitability, we create a model where everyone wins: caregivers earn more, clients receive better care, and owners build valuable, cash-flowing businesses that can scale and endure.