Marketing & Technology

Shine provides franchise owners with a comprehensive suite of marketing and technology tools designed to streamline operations, grow your business, and offer flexibility in how and where they work. Shine’s marketing department works diligently to maximize the brand’s exposure across search engines through search engine optimization (SEO) and paid digital marketing efforts, including search engine marketing (SEM). The marketing support also includes scheduling and customer management software (CRM) with mobile apps, enabling on-the-go access to manage operations efficiently. The robust digital marketing platform helps optimize your online presence, attracting more customers and driving growth.

In addition, Shine provides online review and customer survey platforms to gather valuable customer feedback and maintain high satisfaction levels. Franchise owners also have access to online training and a digital document library, ensuring that they have all the resources they need to succeed.

Beyond digital efforts, Shine’s support team implements promotional marketing, public relations, and advertising strategies. These resources include hiring agencies and in-house personnel to assist with brand development, average unit volume growth, and media promotions. This includes listings in directories, media subsidies, and the creation of promotional materials such as advertisements, circulars, coupons, banners, posters, and point-of-sale items. These materials are developed for all franchise owners and can be used to promote, enhance, or further the growth of the Shine system. National advertising fees may also cover website and social media maintenance, SEO services, and technology development for the brand.

Shine’s marketing support ensures that franchise owners are equipped with the right tools and resources to effectively manage operations, connect with customers, and grow their businesses while expanding the Shine brand’s reach.

Initial Training | Bright Start Training Program

Shine’s initial training program is designed to thoroughly prepare franchise owners for a successful launch and sustained growth. The training spans over seven weeks, providing a step-by-step process that equips you with the knowledge and resources necessary to build a thriving Shine franchise.

During the first part of the training, you’ll focus on setting up the foundational elements of your business. This includes establishing your business entity, developing your business plan, and laying the groundwork for your marketing strategies. You’ll also begin virtual technical training through Shine University, Shine’s comprehensive online learning platform, which covers everything from operations to marketing.

As you progress, you will set up essential technologies, including the customer relationship management (CRM) system and revenue processing tools, and meet with key vendors to build important relationships. Additionally, you’ll obtain all necessary insurance, start the build-out of your new location, and ensure it’s ready for launch.

The training culminates in a one-week, onsite program at Shine’s home office in Michigan, where you’ll receive hands-on experience and guidance from Shine’s expert team. This immersive training will give you the practical skills and knowledge needed to run your Shine franchise smoothly.

Immediately after opening, Shine provides robust onboarding support. Your onboarding training coach will schedule a series of weekly calls to guide you through the early stages of operation. Over the next six weeks, you’ll have 2-3 support calls each week to ensure your location is running efficiently and that you have full access to the tools and resources Shine offers. This personalized support ensures that you’re never alone, as Shine works closely with you to help your franchise succeed from day one.

Shine University

Shine University is an essential resource for Shine franchise owners, offering a dynamic and evolving Learning Management System (LMS) designed to help franchise owners succeed. This user-friendly platform houses all training modules and business development tools.By consistently using Shine University, owners can save time, money, and resources, while ensuring that their team stays on top of best practices. Whether they’re onboarding new crew members, refining their leadership skills, or enhancing office management, Shine University provides the knowledge and tools necessary to build a strong, efficient operation.

Key features of Shine University include:

• Comprehensive training modules for all roles: Technicians, Crew Leaders, Business Development Managers, and Owners.
• Safety resources, SDS sheets, and chemical cheat sheets for field use.
• Business resources including PDFs, Google Docs, and templates for managing day-to-day office operations.
• Training recordings, live Q&A sessions, and detailed CRM (BPro) system tutorials.
• Marketing support with guides, images, and step-by-step instructions for posting on social media.
• Business development strategies, financial plans, and best practices for onboarding and offboarding.

On-going Support | Franchise Business Coaches

At Shine, we’re committed to the long-term success of our franchise owners and our Franchise Business Coaches play a key role in helping them achieve it. These coaches meet with franchise owners at least once per quarter to review performance metrics, share best practices, and address any challenges they may be facing. For franchise owners needing additional support, our coaches are readily available for more frequent meetings, ensuring owners never alone on their business journey.

Shine offers ongoing support to franchise owners through monthly check-ins with your Franchise Business Coach, where they review the P&L, marketing efforts, and strategic planning. Additionally, we conduct on-site visits for a comprehensive 100-point performance review, ensuring each business operates at peak efficiency. Our coaching sessions focus on critical aspects of the business, such as sales metrics and planning, financial awareness, and upholding Shine’s five core values. If a franchise owner falls below Shine’s standards in these or other areas, we may request participation in weekly one-on-one coaching calls until the issues are addressed. Franchise owners also receive regular support from Shine’s team, including marketing guidance, consulting, and access to the Director of Training for any training needs.