Training: Hounds Town USA takes the training of Franchise Owners very seriously. Our initial training program is split between 35 hours of in-person classroom and virtual LMS training, with an additional 48 hours of hands-on immersion training at a corporate location and 88 hours of onsite training at the Franchise Owner's location once it is open.

Ongoing Support: We are always working to improve operations, incorporate new training techniques, add new vendors, and more. Our staff will offer substantial on-site support during the initial opening for each new franchise location and continue that support throughout the time as a Townie. In addition to this, Franchise Owners are invited to ongoing webinars that are held several times each year. If any questions arise in the meantime, each Franchise Owner is assigned a “Guide Dog” as their mentor.

Field Support: Our corporate team conducts scheduled calls and site visits, during which we review sales data, operations, technology, and local store marketing and offer personalized coaching to each Franchise Owner. New Franchise Owners can expect to receive constant coaching and support during the first six months to build a strong foundation in dog management and operations.

Marketing:We have developed an omnichannel marketing plan designed specifically to ensure that all new Owners do not have to worry about having customers when they open. With a focus on digital, video, search, and print, we ensure we cast a wide net to dog owners in a targeted radius around each location. We also extend a grand opening offer to all pet parents to drive a high number of evaluations in their first month of opening, then continue with a sustained media approach focusing on all of our core offerings.