This premiere indoor shooting range and retail firearms center is available for acquisition. Purpose-built to provide top-tier firearms education, training, and retail experiences in a guest-friendly and comfortable environment, the facility has distinguished itself as a regional benchmark for safety, technology, and customer service. It is the only range in West Michigan equipped with programmable targets, low- and no-light shooting scenarios, and a unique advance-toward-target feature. The main bullet trap was recently upgraded to a state-of-the-art granulated rubber system, further enhancing safety and performance for all shooters. The retail shop offers an extensive inventory of firearms, ammunition, and shooting accessories, while the on-site classroom is regularly used for professional training by law enforcement agencies, tribal police, and various church and security groups.
Centrally located with limited similar competition, sales more than doubled from pre-pandemic levels and have sustained this level with minimal marketing spend. Sales are primarily driven by word of mouth from over 20,000 past customers and active subscribers as well as the many security and law enforcement agencies conducting training exercises on-site.
The full-time management team runs all day-to-day activities, making this a turnkey investment opportunity for a passive buyer. Ownership has limited involvement with day-to-day operations and is willing to assist the new owner to ensure a successful transition.

Details:

2024 Revenue: $1,400,000
2024 SDE: $188,000
Real Estate: 18,000 square feet on 2.56 acres
Employees: 14 full and part-time

Investment Highlights:
• State of the art facility with brand new rubber bullet trap
• Complete range of products and services
• Safe and welcoming culture
• Strong management team

Growth Opportunities:
• Initiate a marketing plan and host events
• Refine retailing strategy
• Increase capacity and services offered