Hot Listing
West Indy Homebased Community Publication
Business Description
Established Community Publication with 83% Advertiser Retention
This established community publication operation publishes print and digital community calendars. With over 40 years of brand heritage, the business delivers year-round visibility for local advertisers through full- color wall calendars mailed (free) to 62,000 households across five communities.
The business model combines targeted direct mail distribution with complementary digital presence through a website, mobile apps, and weekly e- newsletters. By featuring local photography, community events, school schedules, and money- saving coupons alongside advertiser messages, the calendars create genuine community value while delivering exceptional advertiser retention rates.
Operating under an exclusive territorial license covering multiple counties, the business has built strong relationships with local small and mid-sized businesses. The calendar's unique positioning as a household utility ensures it remains displayed in high- traffic home locations throughout the year, providing advertisers with daily visibility and a 75% household retention rate.
The business operates with minimal overhead from a home-based office, requiring only 22-25 hours weekly during peak season.
The business model combines targeted direct mail distribution with complementary digital presence through a website, mobile apps, and weekly e- newsletters. By featuring local photography, community events, school schedules, and money- saving coupons alongside advertiser messages, the calendars create genuine community value while delivering exceptional advertiser retention rates.
Operating under an exclusive territorial license covering multiple counties, the business has built strong relationships with local small and mid-sized businesses. The calendar's unique positioning as a household utility ensures it remains displayed in high- traffic home locations throughout the year, providing advertisers with daily visibility and a 75% household retention rate.
The business operates with minimal overhead from a home-based office, requiring only 22-25 hours weekly during peak season.
About the Business
- Years in Operation
- 17
- Currently Relocatable
- Yes
- Currently Home Based
- Yes
- Franchise
- This business is an established franchise
- Facilities & Assets
- None
- Opportunities for Growth
- • Expand Within Existing License Rights Territories
• Use Targeted Outreach to Fill Remaining Advertising Capacity
• Implement Digital Advertising Revenue Streams
• Expand Year Round Supplementary Direct Mail Service
• Leverage Cross Selling Agreements With Other Publishers
About the Sale
- Seller Motivation
- Seller is pursuing other ventures
- Transition Support
- The Seller is willing to train and transition a new owner for a negotiated timeframe following closing.
Listing Info
- ID
- 2437876
- Listing Views
- 295
Attached DocumentsAttachment Disclaimer
Listing ID: 2437876 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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