This luxury apparel brand is a pioneer in the surging premium activewear market, offering a scalable e-commerce platform with significant potential for profitable growth. A buyer can leverage a stable, affluent customer base and the business's world-class brand reputation to capitalize on the continued demand for high-end, niche athletic apparel. Recent industry data shows a sustained consumer shift towards quality, legacy brands, and this business is perfectly positioned to capture this demand.

NOTE: New collaborations for Spring 2026 with Tanya Taylor and Trina Turk are in progress.

DETAILS

1. Reputation & Offerings
* Well-known brand in the luxury tennis and golf sector with a reputation for superior quality and design.
* Product suite includes high-end tennis dresses, skirts, performance knitwear, and golf apparel.

2. Brand Value & Online Presence
* Featured on premier platforms like Net-a-Porter, Saks Fifth Avenue, and J.Crew Marketplace.
* Significant social media and press exposure from top-tier publications and media placements.

3. Team Size & Quality
* Lean operational team: Founder/Owner plus 2 full-time employees and 3 specialized contractors.
* The founder is willing to stay for a transitional period to ensure a smooth handover.

4. Digital Platforms & Website
* High-converting e-commerce website built on the Shopify platform.
* Active and established social media presence on Instagram.

5. SEO & Marketing
* The business has a proven positive ROAS on Google and Meta ad spend.
* The marketing strategy has historically been underfunded, presenting a significant and immediate opportunity for a new owner to scale profitable revenue by increasing ad spend.

6. Markup Margins & Profitability
* Consistent 60-70% gross margin on the DTC e-commerce channel.
* Current net loss is a direct result of past reliance on a disrupted wholesale model; the business is primed for a profitable turnaround by focusing on the high-margin DTC channel.

7. Systems & Operations
* Streamlined operations: Inventory, warehousing, and fulfillment are fully managed by an established 3PL provider.
* Automated billing and accounting via Shopify and QuickBooks.

8. Customer Base & List Size
* 12,800+ active, affluent customers and total email subscribers.
* High repeat customer rate, demonstrating exceptional brand loyalty and product quality.

9. Physical Space
* Leased office space in New York.
* The business is fully relocatable as all fulfillment and logistics are outsourced.

10. Time in Business
* Established in 2012, successfully operating for 12+ years.

11. Clientele & Ownership Model
* Serving affluent female consumers (ages 30-65) in the luxury activewear market.
* The current owner is seeking to exit, creating an opportunity for a new owner-operator or strategic acquirer to step in and drive the next phase of growth.

12. Additional Revenue Streams
* Significant potential for expansion in accessories, men's wear, and additional high-profile brand collaborations (inbound interest exists).

OFFERINGS
>> Luxury Tennis Apparel: The core, market-proven category with a loyal following.
>> Performance Knitwear: A signature category featuring Italian merino wool sweaters with high sell-through rates.
>> Premium Golf Apparel: A strong growth category with a dedicated customer base.

Potential for Profit & Product Expansion
>> Launch New Collaborations: Capitalize on inbound interest from major brands to generate revenue and marketing exposure.
>> Scale Digital Marketing: Invest in the proven DTC channel to rapidly increase high-margin sales and achieve profitability.
>> Expand Product Lines: Leverage the powerful brand name to launch new, in-demand products and accessories.

Who Is It Perfect For?
Ideal for a strategic acquirer in the apparel or e-commerce space looking to add a premier, high-margin brand to their portfolio, or for an experienced owner-operator with a background in digital marketing who can execute the clear turnaround plan.