Established in 2019, this ecommerce business is a leading global brand for vintage-inspired Chinese watches. With ~15 SKUs, it generates stable, year-round revenue through systemized operations. The watches feature historically accurate designs and authentic ST19 movements from the original factory that made 1960s Chinese Air Force chronographs.

In the past 12 months, the site attracted one million visitors with a diversified traffic mix: 38% organic, 40% paid, and 20% direct/email, ensuring scalability. The company introduces 1–2 new models annually via a systemized process and a network of influencers and affiliates. The latest model is on track to generate over $400K in profit in three weeks, despite limited release frequency, indicating growth potential. Revenue has grown 75% YoY over the last year, fueled by collection depth and community expansion.

Operations are efficient, with 68.5% gross margins and 47% of revenue from automated email marketing. The owner works on the business 5 hours weekly during product launches. Virtual assistants handle day-to-day support, logistics, and content creation, guided by standard operating procedures (SOPs). Long-term suppliers offer favorable payment terms, quality guarantees, and free watches for influencer marketing. Shipping is migrating to a Chinese 3PL, saving approximately $100K annually.

Marketing leverages a CRM with influencer contacts across Instagram, YouTube, and email, enabling quick product promotion. The brand boasts over 25,500 Instagram followers, 45,000 email subscribers, and 2,000 YouTube followers. After a 2024 disruption, January 2025 revenue grew 105% YoY. Price increases of $59–$118 show strong collector demand and pricing power.

The seller is selling to focus on his other business. With documented SOPs, exclusive IP (intellectual property), and a strong niche position, this brand offers immediate profit growth and long-term scalability with minimal operational burden.

Key Benefits:

Proven Expansion Model: Each new product adds $118K–$235K in profit, with the latest tracking over $400K within three weeks.

High Repeat-Purchase Rate: Returning customer rates are between 25% and 30% during new releases.

Community-Driven Design and Demand: The latest release garnered a 2,000-person waitlist. Surveys and repeatable systems drive each new design.

Massive Organic Reach: The brand has 25.5K Instagram followers, 45K email subscribers, and 2K YouTube followers—and its audience is growing.

Scalable Influencer & Affiliate Network: The company's CRM covers most influencers in the Watch niche, and outreach processes are fully documented.

Immediate Shipping Savings: The company is shifting to direct fulfillment in China. The savings would have reduced costs by $100K over the past 12 months.

Email Marketing Powerhouse: Email drives 47% of revenue, and 84% of emails are sent from automated flows requiring minimal oversight.

Strong Pricing Power: Price increases of $59–$118 have been successfully absorbed without slowing sell-through.

Ultra-Lean Operations: The business runs on just five hours of weekly owner time during normal periods.

Exceptional Supplier Terms: Suppliers offer 2–3-month payment flexibility, and the factory covers influencer watches and offers quality guarantees.

Immediate Profit Catalyst: Over $118K in annual profit is available through China-direct fulfillment transition.