Filament Business Advisors is proud to list this highly profitable and unique business for sale in Central Virginia, along with its 6.2 acres of Prime Real Estate and a 7000 square foot Colonial Williamsburg style commercial building that houses offices, 4 bathrooms, 2 kitchens, storerooms and a home and garden boutique popular with locals and visitors alike.

This company makes and sells extremely realistic, durable GFRC boulders that can be configured into myriad fountain, waterfall and firepit designs for homeowners, commercial property owners, designers and landscapers across the country and internationally. 75% of sales are made online, direct from their own website, which comes complete with videos and pictures, and shipped directly nationwide and internationally. The sprawling property is beautifully landscaped with various fountain and firepit arrangements that the other 25% of customers can visit and tour for inspiration in designing and building their own back-yard oases. In addition to their own custom creations, the company offers a collection of fountain basins and pots from around the world, and the first rate hardware and lighting systems necessary to make the best installations possible.

Ever since the pandemic pushed people to spend more time at home, and rising home prices and interest rates have slowed home sales, homeowners across the country have spent more time and money improving their outdoor living opportunities. Americans are expected to continue to spend higher amounts on their properties over the next several years with a projected average CAGR of 5.7% over 2023-2031. Nationally, Direct-to-Consumer (DTC) sales online have nearly doubled since 2021, and that growth is expected to continue. By manufacturing in house and selling DTC, and skipping the distributors and clearinghouses, this company’s bottom line is growing much faster than its top line.

A new buyer could scale faster by adding a compressor and minor infrastructure to speed up boulder construction, whether to meet wholesale demand or to raise supply for a successful marketing campaign. A landscaping company could increase its reach, and a wholesaler could increase its offerings by acquiring this manufacturer and achieving vertical integration. A DTC expert could be able to market to new buyers beyond those who find the company’s website on their own. A creative buyer could use the well honed technology and proprietary techniques to develop new products that work on the existing platforms. A developer might move the operation elsewhere and develop the Real Estate into a higher and better use perhaps as an event space, spa and boutique hotel. The staff is cross-trained so as not to require the owner’s day to day involvement. The owner is seeking to retire and would like to sell the business and the real estate to the same party, but are open to just selling the business.