Untapped Digital Media Platform 857K Users Baby Boomer Market
Business Description
High-Traffic Massive Content Library 160K+ Podcasts #1 SEO Rankings
A rare opportunity to acquire or invest in a highly scalable digital media platform targeting one of the largest and most affluent demographics in the U.S. This content-rich platform is designed for long-term growth and recurring revenue through advertising, sponsorships, memberships, and e-commerce.
Performance & Assets:
- 857,000 active users in the past 12 months, with 844,000 new users, nearly all from organic growth (no paid marketing to date).
- 817,000 sessions from Google search, with 70+ Top 3 rankings and 117+ Top 10 rankings across highly targeted Baby Boomer–related keywords.
- 3.4 million annual page views and an average engagement time of 3:26 per user session, well above digital media benchmarks.
- 800+ expert contributors producing trusted content weekly.
- Library of 160,000+ podcast episodes and 14,000+ articles.
- A companion mobile app (iOS & Android) launching this year.
- A growing email subscriber base and social presence.
The platform has intentionally remained ad-free to date, preserving a first-mover opportunity for premium advertisers and sponsors. The business is debt-free and primed for immediate monetization.
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Growth Opportunities include:
- Premium advertising & sponsorship packages
- Paid memberships & contributor upgrades
- Affiliate partnerships & digital courses
- Events, webinars, and community-driven products
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Investment Consideration
This is an ideal acquisition for:
- Media groups seeking to expand into the senior Baby Boomer demographic
- Strategic buyers in health, finance, or travel sectors
- Investors seeking a scalable, content-rich digital asset with recurring revenue potential
This platform is positioned at an inflection point, with a large, growing content base and clear paths to monetization.
Performance & Assets:
- 857,000 active users in the past 12 months, with 844,000 new users, nearly all from organic growth (no paid marketing to date).
- 817,000 sessions from Google search, with 70+ Top 3 rankings and 117+ Top 10 rankings across highly targeted Baby Boomer–related keywords.
- 3.4 million annual page views and an average engagement time of 3:26 per user session, well above digital media benchmarks.
- 800+ expert contributors producing trusted content weekly.
- Library of 160,000+ podcast episodes and 14,000+ articles.
- A companion mobile app (iOS & Android) launching this year.
- A growing email subscriber base and social presence.
The platform has intentionally remained ad-free to date, preserving a first-mover opportunity for premium advertisers and sponsors. The business is debt-free and primed for immediate monetization.
________________________________________
Growth Opportunities include:
- Premium advertising & sponsorship packages
- Paid memberships & contributor upgrades
- Affiliate partnerships & digital courses
- Events, webinars, and community-driven products
________________________________________
Investment Consideration
This is an ideal acquisition for:
- Media groups seeking to expand into the senior Baby Boomer demographic
- Strategic buyers in health, finance, or travel sectors
- Investors seeking a scalable, content-rich digital asset with recurring revenue potential
This platform is positioned at an inflection point, with a large, growing content base and clear paths to monetization.
About the Business
- Years in Operation
- 5
- Currently Relocatable
- Yes
- Opportunities for Growth
- The senior demographic in the U.S. controls 70% of disposable income and spends more annually than any other age group. Yet, they remain vastly underserved in the digital media landscape. With the right capital infusion, this platform is positioned to become the go-to hub for health, finance, travel, lifestyle, and retirement-focused content.
About the Sale
- Seller Motivation
- Looking for a strategic to scale
- Transition Support
- The Founders are interested in staying on board post acquisition.
Listing Info
- ID
- 2406608
- Listing Views
- 176
Listing ID: 2406608 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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