Turnkey Wellness Business in Booming Utah Market
Business Description
**Update: Accepting final offers for closing in August, 2025**
Ash & Ice is a beautifully designed, high-end sauna and cold plunge studio located in Pleasant Grove, Utah — one of the fastest-growing wellness markets in the country. Built in 2024, this studio offers contrast therapy through appointments and walk-ins, with a growing base of loyal customers and recurring subscriptions. Ash & Ice is unique in Utah for the coldest, cleanest cold plunges, the hottest authentic Finnish saunas, and the additional offering of Clearlight Infrared saunas with salt spray technology.
The business features over $75,000 in owned equipment (including commercial-grade sauna and plunge systems), $150,000 in leasehold improvements (luxury tile, custom showers, industrial laundry), and a 5-year lease at $4,500/month. Monthly operating expenses have recently been reduced to $14,000, bringing the adjusted trailing 12 month performance to breakeven with clear expansion potential. With an owner operator (reducing staff), net profit immediately becomes $40,000 per year. This revenue is based on only 10% studio occupancy, leaving massive amounts of growth to be realized.
With $3,000/month in recurring revenue and growing brand recognition, this is an ideal opportunity for a wellness entrepreneur, gym owner, chiropractor, or medspa operator looking to expand offerings and capitalize on explosive local demand.
Asking Price: $215,000
Trailing 12 months Revenue: $120,000
Adjusted Net Income: ~$0 (post-cost-optimization)
FF&E Value: $75,000
RMR: $3,000/month
Leasehold Improvements: $150,000
Inventory Included: Yes
Studio Capacity: 30 people per hour
Employees: 5 part-time
Support/Training: Yes — owner willing to assist with transition
Reason for Selling: Owner moved out of state for personal reasons
Ash & Ice is a beautifully designed, high-end sauna and cold plunge studio located in Pleasant Grove, Utah — one of the fastest-growing wellness markets in the country. Built in 2024, this studio offers contrast therapy through appointments and walk-ins, with a growing base of loyal customers and recurring subscriptions. Ash & Ice is unique in Utah for the coldest, cleanest cold plunges, the hottest authentic Finnish saunas, and the additional offering of Clearlight Infrared saunas with salt spray technology.
The business features over $75,000 in owned equipment (including commercial-grade sauna and plunge systems), $150,000 in leasehold improvements (luxury tile, custom showers, industrial laundry), and a 5-year lease at $4,500/month. Monthly operating expenses have recently been reduced to $14,000, bringing the adjusted trailing 12 month performance to breakeven with clear expansion potential. With an owner operator (reducing staff), net profit immediately becomes $40,000 per year. This revenue is based on only 10% studio occupancy, leaving massive amounts of growth to be realized.
With $3,000/month in recurring revenue and growing brand recognition, this is an ideal opportunity for a wellness entrepreneur, gym owner, chiropractor, or medspa operator looking to expand offerings and capitalize on explosive local demand.
Asking Price: $215,000
Trailing 12 months Revenue: $120,000
Adjusted Net Income: ~$0 (post-cost-optimization)
FF&E Value: $75,000
RMR: $3,000/month
Leasehold Improvements: $150,000
Inventory Included: Yes
Studio Capacity: 30 people per hour
Employees: 5 part-time
Support/Training: Yes — owner willing to assist with transition
Reason for Selling: Owner moved out of state for personal reasons
About the Business
- Years in Operation
- 1
- Employees
- 5
- Facilities & Assets
- **Update: Accepting final offers for closing in August, 2025**
Facility is 3,000 square feet in fast growing Pleasant Grove commercial district, containing:
- Two large authentic cedarwood Finnish saunas
- Two commercial Clearlight Infrared saunas
- 4 commercial cold plunges sitting on a river stone pebble tile platform
- 40 luxurious customer lockers with customized locks
- High end lobby furniture
- Glass-fronted fridge for beverages
- Industrial Laundry machines - Website
- https://ashandice.com/
- Market Outlook / Competition
- Utah is in a wellness boom, with sauna and cold plunges being an ever more popular product. In the last 12 months ~5 new sauna and cold plunge facilities have opened in Utah, signifying the incredible growth in the segment. There are more and more customers interested in contrast therapy. Ash & Ice is uniquely positioned to succeed by providing the best customer experience at the lowest price point for a premium contrast therapy studio. We offer the hottest saunas, the coldest plunges, the freshest water, and the lowest prices.
- Opportunities for Growth
- **Update: Accepting final offers for closing in August, 2025**
Our studio can accomodate 5,000 bookings per month and has operated at a breakeven financial performance with only ~350 bookings per month. The fixed cost model means that the upside is massive and there is plenty of room for profits without increasing costs. This is a perfect opportunity for a strategic owner to skip the build phase and get into a booming market with an existing customer base, brand, and fully functioning operation.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 2,200
- Rent
- $4,800.00 per month
- Lease Expiration
- 1/3/2029
About the Sale
- Seller Motivation
- The founder and owner operator had to move out of Utah for personal reasons, and
- Transition Support
- **Update: Accepting final offers for closing in August, 2025**
We can offer hands on guidance in operating the saunas, cold plunges, and training employees, as well as the digital tools of appointment booking, online payment platforms, website editing, marketing, and customer relationship management.
Listing Info
- ID
- 2363361
- Listing Views
- 1783
Attached DocumentsAttachment Disclaimer
Ash_and_Ice_Sales_Packet_Final.pdf
Business Location
Listing ID: 2363361 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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