Well-established specialty retail and eCommerce business serving the watersports and snow sports market in one of Georgia’s most active recreational corridors — the Lake Lanier area, just off GA-400.
In continuous operation since 2011, the business has built a loyal customer base, strong brand recognition, and long-standing supplier relationships with leading industry brands. Revenue has grown consistently at 5–10% annually, and the business now operates across five distinct channels: retail storefront, eCommerce, a boat dealer partnership, winter sports gear, lessons and community events.
The operation runs efficiently on a part-time owner basis, supported by integrated systems (Shopify, QuickBooks) and a second sales location embedded within a well-established boat dealership. This is a turnkey acquisition with real infrastructure, real customers, and a genuine growth runway.

Key Highlights
• 15+ year operating history with established brand presence in the Lake Lanier market
• Prime retail location approximately 1 mile off GA-400 with strong visibility and access
• Five active revenue streams — retail, eCommerce, dealer channel, winter gear, and events
• eCommerce growing at 18%+ year-over-year; $40,000+ in 2025 online revenue
• Winter sports channel grew 81% in one year — significant expansion potential
• Fully integrated operations: Shopify POS, QuickBooks, eCommerce platform included in sale
• Strong supplier relationships and brand authorizations transferable to new owner
• Currently owner-operated at 15–20 hours per week — well-suited for an active owner-operator
• ~$210,000 in wholesale inventory included in transaction (adjusted at closing)

Ideal Buyer
• Owner-operator seeking a lifestyle-oriented business with strong community ties
• Outdoor sports enthusiast or industry participant looking to own rather than work in the industry
• Entrepreneur seeking an established retail and eCommerce platform with proven infrastructure
• Existing retailer or dealer looking to expand footprint or add a new channel

Additional Information
Detailed financials (3-year P&L and balance sheets), inventory breakdown, supplier information, and full operational documentation will be provided to qualified buyers upon execution of a confidentiality agreement. All inquiries are handled with strict discretion. Employees, customers, and suppliers are not aware the business is for sale.

Revenue Streams
Channel 2025 Revenue Trend
Retail Storefront (Watersports) $270,000 Established, core channel
Dealer / Marina Channel $39,400 +2.7% YoY — expansion opportunity
eCommerce (pullproshop.com) $40,300 +18% YoY — high growth trajectory
Winter Sports Gear $21,800 +81% YoY — early-stage, high potential
Events / Surf Night $6,700 +27% YoY — community-driven