Rare opportunity to acquire a highly recognized, top-performing dessert franchise in the East Bay backed by one of the most viral food brands in the country. This established Crumbl Cookie location delivers consistent revenue, strong brand-driven demand, and a streamlined operation that can run smoothly without day-to-day owner presence.

Business Overview

Established in 2021, this franchise bakery has quickly become the #1 dessert destination in its market, with no direct competitors within a 10-mile radius. Known nationwide for its rotating weekly menu and iconic pink boxes, the business benefits from Crumbl’s massive digital footprint, proprietary systems, and loyal customer following. Customers order in-store, online, or through the Crumbl app, with additional delivery revenue from all major third-party platforms.

Key Financial Highlights

- Annual Revenue: $979K

- SDE/Cash Flow: $98K

- Gross Margin: 45%

Operations & Staffing

The business operates from a ~1,500 sq. ft. space in a busy shopping center with excellent visibility and parking. Hours are 9:00am–10:00pm. Staffing includes 1 full-time manager and 17 part-time employees, supported by 8 trained shift leads who handle opening, closing, and daily execution.

Ownership is currently active but remote, with approximately 20–30 combined weekly hours spent on scheduling, payroll oversight, forecasting, and performance reviews. Day-to-day store operations are handled by the manager and shift leads. All recipes, training, POS, and performance tracking are powered by Crumbl’s best-in-class proprietary systems.

Location Advantages

- Situated in a high-traffic retail plaza

- Adjacent to a major national burger chain

- New Jersey Mike’s opening in the same center

- New grocery anchor and Costco under development nearby

These additions are expected to significantly increase foot traffic and walk-in sales.

Reason for Sale

The owners are retiring and transitioning into the next phase of life, creating an excellent opportunity for a new operator to step into a proven, systemized business.

Growth Opportunities

- Expand catering, corporate orders, fundraisers, and off-site events

- Convert the manager to a salaried role to unlock more community outreach sales

- Benefit from new Crumbl soda product line launching in 2026, projected to add 10–15% revenue with an estimated $30k buildout

Risk & Mitigation (Transparency):

Prior anchor tenant vacancy and one past break-in have been addressed with enhanced security, cameras, patrols, and new incoming national tenants

California $20/hr fast-food wage requires lean scheduling, already reflected in current operations

Ideal Buyer

This opportunity is ideal for an owner-operator, multi-unit franchisee, or investor seeking a brand-driven, cash-flowing retail food business with strong systems, national marketing, and meaningful upside. No baking or culinary background required—training and corporate support are provided.

The seller will include 1 week of on-site training plus 30 days of post-close support, along with full franchise training from Crumbl.

For more information on this opportunity, including detailed financials and next steps, please submit a confidential business inquiry.