This well-established boutique fitness studio has been serving the health-conscious community of the Greater Tampa Bay area for over a decade. It operates as a franchise under a nationally recognized fitness brand known for its proprietary heart rate-based interval training method. The studio delivers premium group fitness experiences designed to improve cardiovascular endurance, strength, and power—all monitored in real time through wearable technology.
Members participate in 60-minute coach-led sessions that incorporate treadmill work, rowing, and strength training, with performance data displayed live during each workout. The science-based structure keeps clients motivated and on track while fostering accountability and measurable results. The program appeals to a wide range of fitness levels, with built-in progress tracking and adaptive intensity that keeps both beginners and seasoned athletes engaged.
The studio’s services include monthly recurring memberships with tiered access (ranging from 4 to unlimited sessions), class packs (available in bundles of 10, 20, or 30), and limited retail sales including branded merchandise. The business model centers on recurring revenue, bolstered by additional income from cross-location visit fees paid when members from other studios attend classes locally.
What makes this business unique is the fusion of personalized data-driven fitness within a group setting. Unlike traditional gyms or open-access fitness centers, this studio provides a structured, high-energy experience backed by certified coaches, franchise technology, and a vibrant sense of community. Each class is thoughtfully designed by national fitness experts and changes daily, keeping workouts fresh while delivering consistent, scientifically validated results.
While there are other fitness studios and gyms in the market, few offer the same level of operational integration, brand recognition, and member loyalty. The franchise provides extensive operational support, brand-wide marketing campaigns, and ongoing training to ensure high standards and scalable systems across locations. This support allows owners to focus on business growth, team leadership, and member experience.
The studio is open seven days a week with classes offered throughout the day to accommodate members’ varying schedules. Typical class hours span early mornings through evenings, with slightly reduced schedules on weekends. This flexible, yet consistent schedule supports the studio’s strong retention rates and member satisfaction.
Founded over ten years ago, the studio has remained consistently profitable with limited owner involvement—currently estimated at just 10 to 15 hours per week. A full-time Studio Manager oversees daily operations and is supported by five sales associates (one full-time, four part-time) and four certified coaches. All staff are trained to franchise standards and align with the brand’s high-energy, customer-first approach.
The studio’s 330+ active members are primarily composed of individuals aged 40 and above—many of whom are empty nesters or mid-life professionals seeking structure and results in their fitness routines. Approximately 65% of the membership is female. The studio also benefits from seasonal population growth, as many part-time residents join during winter months and remain active across other franchise locations during the year.
With a strong foundation already in place, the business is poised for continued success. A new owner can step in with immediate cash flow, scalable operations, and ample room for growth through local outreach, digital marketing, partnerships, and community engagement.
This opportunity is ideal for a health-minded entrepreneur, business manager, or investor seeking to leverage a proven system with broad brand support. While direct fitness experience is not mandatory, a background in team leadership, customer service, or business operations will be highly beneficial