The Sweet Smell of Success: 3 Unique and Compelling Top Brands
Business Description
Established Beauty & Personal Care Business -
This well-established beauty and personal care business, operating since 1976 in Haiku, Maui, offers three distinct and successful product lines with strong market presence and growth potential.
Business Overview:
- Annual Revenue: $215000
- Asking Price: TBD soon(includes $50,000 inventory)
- Location: 979 sq ft leased facility in Haiku, HI
- 2 employees
- Lease: $1,975/month through September 2026
Three Premium Brands Together in one Package
1. Maui Surfer Honey SPF 30 Sunscreen (Created 2014)
- Award-winning reef-safe sunscreen with exceptional media recognition
- Featured in Travel + Leisure, InStyle, and multiple diving/eco-friendly publications
- High markup product with strong inventory on hand
- Available on major platforms (Amazon, eBay, Walmart) at premium prices
2. Monoi of Maui (Created 2009)
- Steady seller with untapped marketing potential
- A unique product - from a traditional Polynesian recipe
- Strong customer loyalty with positive reviews
- Requires moderate physical handling. Can you lift 23 pounds?
- Easy to manufacture --and high mark-up
3. Hawaiian Classic Perfumes
- Founded 1976 in California;Entered Hawaii market in 1980; Incorporated in Hawaii in 1995)
- A well established perfume line with Collectible Porcelain and also Glass packaging options
- Higher complexity operation with more than significant profit potential.
- Comprehensive training provided over several months
Competitive Advantages shared by all three Brands:
- Unique products with no direct competition in Hawaii
- Established customer base and distribution channels
- Strong brand recognition and media coverage
- Proven product formulations and supply relationships
Growth Opportunities by taking advantage of:
- Enhanced digital marketing and social media presence
- Website optimization and e-commerce expansion
- Increased marketing efforts (currently minimal)
- Geographic expansion beyond Hawaii market
- Economy of scale
Owner Motivation:
Retirement after decades of successful operation. Current owners have intentionally scaled back marketing efforts in recent years, creating significant upside potential for motivated buyers.
Ideal Buyer:
Entrepreneur seeking with growth potential in the Hawaii Niche of the Beauty/Personal Care sector. This business offers immediate cash flow with substantial expansion opportunities through increased marketing efforts and operational improvements.
Financing available similar to most real estate transactions:
1. Cash is king...if you have it...or...
2. Down payment plus an SBA loan.
3. Seller will not finance.
This well-established beauty and personal care business, operating since 1976 in Haiku, Maui, offers three distinct and successful product lines with strong market presence and growth potential.
Business Overview:
- Annual Revenue: $215000
- Asking Price: TBD soon(includes $50,000 inventory)
- Location: 979 sq ft leased facility in Haiku, HI
- 2 employees
- Lease: $1,975/month through September 2026
Three Premium Brands Together in one Package
1. Maui Surfer Honey SPF 30 Sunscreen (Created 2014)
- Award-winning reef-safe sunscreen with exceptional media recognition
- Featured in Travel + Leisure, InStyle, and multiple diving/eco-friendly publications
- High markup product with strong inventory on hand
- Available on major platforms (Amazon, eBay, Walmart) at premium prices
2. Monoi of Maui (Created 2009)
- Steady seller with untapped marketing potential
- A unique product - from a traditional Polynesian recipe
- Strong customer loyalty with positive reviews
- Requires moderate physical handling. Can you lift 23 pounds?
- Easy to manufacture --and high mark-up
3. Hawaiian Classic Perfumes
- Founded 1976 in California;Entered Hawaii market in 1980; Incorporated in Hawaii in 1995)
- A well established perfume line with Collectible Porcelain and also Glass packaging options
- Higher complexity operation with more than significant profit potential.
- Comprehensive training provided over several months
Competitive Advantages shared by all three Brands:
- Unique products with no direct competition in Hawaii
- Established customer base and distribution channels
- Strong brand recognition and media coverage
- Proven product formulations and supply relationships
Growth Opportunities by taking advantage of:
- Enhanced digital marketing and social media presence
- Website optimization and e-commerce expansion
- Increased marketing efforts (currently minimal)
- Geographic expansion beyond Hawaii market
- Economy of scale
Owner Motivation:
Retirement after decades of successful operation. Current owners have intentionally scaled back marketing efforts in recent years, creating significant upside potential for motivated buyers.
Ideal Buyer:
Entrepreneur seeking with growth potential in the Hawaii Niche of the Beauty/Personal Care sector. This business offers immediate cash flow with substantial expansion opportunities through increased marketing efforts and operational improvements.
Financing available similar to most real estate transactions:
1. Cash is king...if you have it...or...
2. Down payment plus an SBA loan.
3. Seller will not finance.
About the Business
- Years in Operation
- 49
- Facilities & Assets
- Office is in a prime on-street location in a small town on Maui's North Shore.High ceilings make for a spacious feeling. Parking is easy with a large parking lot and ample street parking as well. The building was formerly a pineapple cannery, converted years ago to many workshop spaces, some evolving into retail spaces. Rent is reasonable for Maui. We're on good terms with the landlord, and our business has been a good fit here since August of 2009. We hove plenty of storage cabinets and lots of steel shelving and file cabinets.
- Website
- https://www.mauirain.com
- Market Outlook / Competition
- We have no real competition, as our products ore completely unique In the State of Hawaii. Check out our retail website: www.mauirain.com - You'll finds some special products. Please take note that our Website is not the fanciest around, and hos much room for easy Improvement. Some social marketing will reap great rewords. Please Google "Moul Surfer Honey SPF 30"- and note the astronomicolly high prices for it on Amazon, and EBay, and Walmart.com. Note also that it received Number One ratings from both Travel + Leisure and from lnStyle.com.
- Opportunities for Growth
- Honestly, we have not pushed the marketing for years, as we make more than enough money for our situation. To save our sanity (in our 70's), we cut back on travel, and cut back on employees (and income) as well. A little relaxation has been good as we are not spring chickens anymore. For the new owner, expansion of these brands will be easy if you have "fire in the belly". You'll need to devote time, and concentration of energy at the start and then move forward with one or two reasonably paid competent employees.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 979
- Rent
- $1,975.00 per month
- Lease Expiration
- 9/3/2026
About the Sale
- Seller Motivation
- Generational Change: we're ready to retire
- Transition Support
- Up to two months. I might stay on as a consultant if mutually agreeable.
- Financing Options
- Just like buying a house: Down payment + loan proceeds from your lender
Listing Info
- ID
- 2407649
- Listing Views
- 36
Attached DocumentsAttachment Disclaimer
Business Location
Listing ID: 2407649 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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