Business Name: Sign-up to view listing at https://fih.com/listing/7281650
Business Website: Sign-up to view listing at https://fih.com/listing/7281650
Business Start Date: March 2021
Business Location: [redacted], USA
Business Valuation: $3,060,000 USD
Employee Number (Inc. Owners): ~20 (including contractors & core team)
Business Model: Direct-to-Consumer (DTC) eCommerce, Custom Fine Jewelry
Industry: Fine Jewelry, Custom Jewelry
Percentage Being Sold: 100%
Sales (TTM): $3,140,000 (2024 est.)
Net Profit (TTM): In 2024 there was a burn of $867k but with improved contribution margin to >20% positive and upward trend toward break-even and profitability
Paying Clients (Lifetime): Thousands of clients, 6,900+ orders
Traffic (TTM): 319,000 visitors/year
Tag Line: Tech-Driven Custom Fine Jewelry Brand

The Opportunity
[redacted] is a 3-year-old custom jewelry brand redefining how consumers shop for fine jewelry online. With thousands of clients, $6.9M in lifetime sales, and 107% YoY growth (2024), this is a turnkey opportunity with a scalable brand and proprietary infrastructure. Viral cultural moments—such as a prominent celebrity wearing a signature piece—have fueled rapid growth and industry attention.
This is a rare chance to acquire a culturally resonant, venture-backed DTC jewelry business with direct access to the exclusive fine jewelry industry, vertically integrated supply chain, strong digital presence, and scalable hybrid manufacturing. The brand is built for the next phase of growth—requiring only capital and strategic guidance to reach profitability or scale to strategic exit.

General Highlights
Founded in 2021 by two industry professionals to transform the custom engagement ring experience via replica try-ons and white-glove digital service.
$5M+ in funding raised to date (notable investors: [redacted]), with $3.85M seed round closed November 2022.
107% YoY growth in 2024: $3.1M sales, up from $1.5M in 2023.
Brand virality: Celebrity wear triggered viral growth and cultural buzz.
Key partnerships: [redacted] (14k+ redemptions), collaborations with major creators.
Strong gross profit margins: 60%+ on lab-grown engagement rings, ~20% on natural diamond rings, 50%+ on fine jewelry/wedding bands.

Hybrid manufacturing model: Blends in-house U.S. craftsmanship with global partners for scale.
All core IP, domains, social channels, and CAD design assets are included in the sale.
Leadership: Currently operated by an experienced CEO (top business school MBA/former beauty-tech CMO), with founder involvement and full post-sale support available.

Niche & Positioning
Targets a new generation of jewelry buyers: Millennials and Gen Z, tech-savvy, above middle class, and seeking bespoke, meaningful pieces.
Value proposition: Mass-personalization, expert virtual consultations, home try-on replicas, and a zero-inventory model for flexibility, efficiency, and high conversion.
Primary customers: Millennials/Gen X with high spending power, ethical shoppers, bridal/engagement segment.
Key markets: 90%+ U.S., with growing presence in Canada/Europe.
Unique features: Custom fine jewelry at scale, spanning engagement rings, wedding bands, and milestone jewelry. All orders are made-to-order.


Customer Base
Client profile: Millennial/Gen X, tech-savvy, sustainability-focused, seeking trust and expertise for major milestones.
Lifetime Revenue: $6.9M+ (late 2021–Q2 2025)
Repeat rate: 15% repeat purchase, $10k LTV
Average Order Value: $5K–$50K (engagement), $250–$1K (fine jewelry)

Traffic
2024 website visitors: 319,000
Monthly users: 9,400; page views: 16,000+
Top channels: Paid search (Google), organic search, direct, social, referral