Online, Team Customizing, & High-End Retail
This business is a national leader as a supplier of highly repeatable, Team specialty sportswear throughout the United States with little competition. It has grown significantly over the past 18 years, especially since 2013, and has offices, warehouses and show rooms currently in 4 states in the Northeast. Its business is both e-commerce, online sales, and standard marketing/showroom sales. Its reach is reinforced by its brand reputation coupled with an exceptionally large, repeatable clientele and database. The main customers are YMCA teams, clubs, High Schools, colleges, park and recreational groups, communities, sports management companies and, of course, several Olympic hopeful groups. Its customers are geographically distributed all over the US and it ships product to the entire North American continent using carrier service and USPS. It also has a robust and carefully managed Amazon sales channel.

The firm markets and distributes branded product from major manufacturers and brands to serve sports communities in general. Team logos are often placed on the apparel by this firm. The branded product includes the entire focused line from those companies and total SKU numbers up to 34,000+. Its products also include training equipment, team apparel, accessories, championship items and other accessories related to its sports focus.

In the past 5 – 10 years, they minimized the catalog market to a fraction of its hay day volume, instead, they compile and send digital catalogs. They use their digital data to help with prospecting (emailing, messaging, etc.) instead of cold calling. They deployed a new digital marketing effort with keyword and google advertising to generate leads and interest. As a result, their professional selling and team relationship building is much more effective and helped grow their business appreciably. More recently (past 5 years), they also developed their innovative marketing strategy using new tools and new media available that allow them to efficiently deliver the product and services to their core customers, teams, communities, and organizations. Email acquisition, new media contact info acquisition, team order form acquisition and many other digital information elements are part of their digital marketing strategy and plans.

As a result of their data operation team’s effort, their data base consists over 300,000 contacts and over 4500 organizations with majority having the detailed and valuable digital information. They have succeeded in a very dynamic and changing environment in the past few years and most of the development are happening online. Their marketing expertise and competence played a key role for their success.
This firm currently employs forty-two including office staff, internet staff, warehouse personnel, and sales personnel. The business owner also owns much of its real estate and is willing to either sell or provide a long-term lease to the new owners, if desired.
Covid impacted its sales in 2020 but the rebound in 2021 is considerable and the expectations are that 2022 will return its strength to rise to begin to approach the pre-covid $11.4 million revenue levels. In fact, while sales remain lower than 2019, the 2021 profit is better. The results for 2021: the revenue of $7.491 million more than doubled Covid’s prior year and the full year Adjusted Cash Flow is just under $1.739 million. It also has inventory amounting to $5 million and equipment/furniture/fixtures of $300k. Asking Price: $9 million. However, the owner’s vision may include taking the firm public, as well, with a partner.