The Company delivers specialized tools and educational services designed to support professionals across a range of markets. Its offerings span proprietary and third-party products, tailored to meet the needs of individuals and groups engaged in animal care, management, or intervention roles. The customer base includes animal professionals from various sectors, both locally and globally. The Company sells to a diversified customer base including zoos, wildlife, vets, humane societies, cities, contractors, and distributors (40%) as well as government (30%) and individuals (30%).