Superfood Snack Business $675k TTM (40% GM) Servicing Top Tech Offices
Business Description
Profitable eCommerce business with $675,000 in TTM revenue and $21,670 in TTM profit selling superfood granola leading the category in food service with its delicious products, innovative nutrition profile, strong founder story, and impressive list of top customers; actively exploring potential M&A opportunities.
Company Highlights
- Bootstrapped since its official launch in 2017 and 100% founder-owned
- $3,600,000+ in all-time revenue
- $700,000 projected for 2023
- Largely organic growth – Only $108,000 in advertising spend all-time
- $228,000 in total marketing spend all-time
- Business operated cash flow positive
- Avg. ~40% gross profit margin TTM (~$100,000 EBITDA all-time)
- Sold in top tech offices in Silicon Valley and across the country including the likes of Google, Facebook, and Twitter
- 25,000+ social media followers
- 3,800+ email address list size
- Strong repeat and loyal customer base:
- 77% of revenue on the Website comes from customers ordering 2+ times
- 74% of revenue on Amazon comes from 35% of customers ordering 2+ times
- Seven fully developed market-ready flavors
Some areas of growth include:
- Retail: this has largely remained an untouched channel for us, as we've placed our focus in more profitable channels in food service and eCommerce to ensure the business would remain cashflow positive in its development phase. For the right buyer equipped with the proper resources, there is immense room for growth through retail distribution.
- Product development: leveraging lean manufacturing setup for quick iteration on seasonal flavors and new product sizes/formats. In testing a bulk SKU on Amazon, we saw rapid growth in that channel that can be repeated for more product-led growth.
- Optimize manufacturing: while our manufacturing setup leaves room for flexibility and rapid iteration, more efficiencies can be had with new equipment or a larger manufacturer to cut down on manufacturing costs and improve margins.
- Resources for Marketing: to date, the business has grown organically with minimal marketing spend (
Company Highlights
- Bootstrapped since its official launch in 2017 and 100% founder-owned
- $3,600,000+ in all-time revenue
- $700,000 projected for 2023
- Largely organic growth – Only $108,000 in advertising spend all-time
- $228,000 in total marketing spend all-time
- Business operated cash flow positive
- Avg. ~40% gross profit margin TTM (~$100,000 EBITDA all-time)
- Sold in top tech offices in Silicon Valley and across the country including the likes of Google, Facebook, and Twitter
- 25,000+ social media followers
- 3,800+ email address list size
- Strong repeat and loyal customer base:
- 77% of revenue on the Website comes from customers ordering 2+ times
- 74% of revenue on Amazon comes from 35% of customers ordering 2+ times
- Seven fully developed market-ready flavors
Some areas of growth include:
- Retail: this has largely remained an untouched channel for us, as we've placed our focus in more profitable channels in food service and eCommerce to ensure the business would remain cashflow positive in its development phase. For the right buyer equipped with the proper resources, there is immense room for growth through retail distribution.
- Product development: leveraging lean manufacturing setup for quick iteration on seasonal flavors and new product sizes/formats. In testing a bulk SKU on Amazon, we saw rapid growth in that channel that can be repeated for more product-led growth.
- Optimize manufacturing: while our manufacturing setup leaves room for flexibility and rapid iteration, more efficiencies can be had with new equipment or a larger manufacturer to cut down on manufacturing costs and improve margins.
- Resources for Marketing: to date, the business has grown organically with minimal marketing spend (
About the Business
- Years in Operation
- 8
- Currently Relocatable
- Yes
- Facilities & Assets
- The business leverages a co-manufacturer and doesn't own any real estate, equipment, etc. Assets include product formulas, branding, inventory, etc.
- Market Outlook / Competition
- There is strong demand for our products and room to expand beyond into other snacking categories leveraging the established brand in a highly selective channel of foodservice. Our granola is consumed 3x more than the next granola in the tech offices we support and we have strong repeat purchase due to our delicious, on-trend recipes.
- Opportunities for Growth
- See the description for a full breakdown of growth opportunities for the brand, but they include everything from retail expansion to operational optimization to increasing marketing efforts beyond organic channels. The business is currently operated just a few hours per week so stepping in full-time, adding to a larger organization, etc. would provide immediate growth opportunities for the company.
About the Sale
- Seller Motivation
- I have grown the business organically, and understand this next phase of growth
- Transition Support
- The business is currently operated in a part-time capacity by the founder, who will onboard the new owner however agreed upon in the transaction details. There is flexibility for short-term/long-term support & training.
Listing Info
- ID
- 2025138
- Listing Views
- 5398
Listing ID: 2025138 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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