Established Cantonese BBQ Deli | Noriega St, Outer Sunset SF
Business Description
This is an established Cantonese BBQ deli that has been operating on Noriega Street in San Francisco's Outer Sunset neighborhood since 2012, building one of the most recognizable reputations in the city for traditional ??. Known for its in-house roasted duck, char siu, and an extended menu that includes crowd favorites like spicy salt pork chop and braised pork belly, the business has built a multi-generational, fiercely loyal customer base that regularly lines up down the block.
The operation runs seven days a week and maintains a strong presence across all major delivery platforms. Holiday pre-orders and bulk orders for occasions including Thanksgiving, Christmas, Lunar New Year, Ching Ming, and Chung Yeung are an established and recurring revenue stream that transfers with the sale.
What separates this from a typical restaurant acquisition is the combination of a proven track record, verifiable financials, and a brand that has earned its standing entirely through the quality of its product. This is not a turnaround or a concept play. It is a profitable, operational business with real numbers, a real customer base, and a roasting infrastructure that cannot easily be replicated.
The upper level of the property is currently used for storage and presents an additional opportunity for the incoming owner, whether for continued storage, owner use, or potential subletting subject to lease terms.
Financials available upon execution of a confidentiality agreement. Asking price: $280,000.
The operation runs seven days a week and maintains a strong presence across all major delivery platforms. Holiday pre-orders and bulk orders for occasions including Thanksgiving, Christmas, Lunar New Year, Ching Ming, and Chung Yeung are an established and recurring revenue stream that transfers with the sale.
What separates this from a typical restaurant acquisition is the combination of a proven track record, verifiable financials, and a brand that has earned its standing entirely through the quality of its product. This is not a turnaround or a concept play. It is a profitable, operational business with real numbers, a real customer base, and a roasting infrastructure that cannot easily be replicated.
The upper level of the property is currently used for storage and presents an additional opportunity for the incoming owner, whether for continued storage, owner use, or potential subletting subject to lease terms.
Financials available upon execution of a confidentiality agreement. Asking price: $280,000.
About the Business
- Years in Operation
- 14
- Facilities & Assets
- The sale includes all equipment, furniture, and fixtures currently on the premises. The ground floor spans approximately 1,400 sq ft and features a dedicated BBQ roasting station with four roasting ovens, a Type 1 hood system, walk-in units, display cases, prep tables, and supporting kitchen equipment. All equipment is owned outright with no leases or liens, and is in good working condition as it remains in active daily use. The upper level spans approximately 1,440 sq ft and is currently used for storage, with potential for owner use or subletting subject to lease terms. Total combined space is approximately 2,840 sq ft.
- Market Outlook / Competition
- Noriega Street in San Francisco's Outer Sunset is a well-established neighborhood commercial corridor with a strong Chinese community presence and consistent local foot traffic. Within the immediate area, there is no direct competitor offering the same style and quality of traditional Cantonese BBQ, making this business the go-to destination for ?? in the neighborhood.
The business draws customers well beyond the immediate block. Its reputation for quality and generous portions has made it a destination for buyers across San Francisco and the broader Bay Area, with lines regularly extending out the door. Street and meter parking are accessible along Noriega Street, supporting both walk-in and destination traffic.
For an incoming operator, this is not a business that needs to be introduced to the market. The customer base is already there, already loyal, and already coming back. - Opportunities for Growth
- The business operates seven days a week and is active across all major delivery platforms including HungryPanda. Holiday bulk and pre-order services for Thanksgiving, Christmas, Lunar New Year, Ching Ming, and Chung Yeung are a proven revenue stream, but formal catering has never been developed beyond that. The current owner has not had the capacity to pursue it, making this a direct opportunity for an incoming operator.
The menu is currently focused on rice plates and BBQ offerings, with room to expand complementary items without disrupting the core operation.
The upper level is approximately 1,400 sq ft with three bedrooms, one bathroom, and its own entrance, currently used for storage. This presents an opportunity for owner occupancy or subletting subject to lease terms, which could significantly offset operating costs.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 2,840
- Rent
- $6,087.00 per month
- Lease Expiration
- 12/31/2027
About the Sale
- Seller Motivation
- Owner retiring. Personal decision, not a reflection of the business
- Transition Support
- The seller is committed to a thorough and seamless transition for the incoming operator. A flexible, negotiable on-site training period is included, covering all aspects of daily operations, recipes, roasting techniques, marinades, and preparation methods. The seller will share everything needed to maintain the quality and consistency the business is known for. Vendor and supplier introductions are included, ensuring the new owner inherits established sourcing relationships from day one. Existing staff are expected to remain under new ownership, providing immediate operational continuity. Beyond the formal training period, the seller remains available for follow-up questions and ongoing support.
Listing Info
- ID
- 2507871
- Listing Views
Listing ID: 2507871 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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