This online cycling apparel company has built a distinctive presence in the market by focusing on performance clothing crafted specifically for women. Started by cycling enthusiasts, the brand emerged to meet the demand for gear that combines technical quality with flattering design. Today, it serves close to 9,000 customers nationwide and maintains an impressive 40%+ repeat purchase rate, reflecting strong customer loyalty.

The brand’s collection includes more than 160 developed designs, covering jerseys, tanks, shorts, and related items. Women’s apparel makes up 98% of total sales, complemented by a small but growing men’s line. Sales channels include the company’s e-commerce site, retail partnerships on both regional and national levels, and pop-up sales at cycling events across the United States. Roughly one-third of total revenue comes from wholesale accounts, with the rest from direct-to-consumer sales.

Operations are highly efficient and flexible. The owners manage core activities such as product design, marketing, fulfillment, and customer relations, while functions like bookkeeping and social media are handled by contractors. The business does not require licensing, can be run remotely, and maintains minimal inventory, offering a smooth transition for a new operator.

The brand is well-positioned for expansion through new wholesale relationships, international distribution, dropshipping, and the introduction of fresh product lines, including indoor training and e-bike apparel. This acquisition offers a respected, scalable brand with strong foundations and considerable room for growth in a thriving niche market.