SHIFTR - Southern California's Stick Shift Driving School

Asking Price$150,000

Cash Flow
$100,000
(Seller's Discretionary Earnings)
EBITDANot Disclosed

Gross Revenue$100,000

InventoryNot Disclosed

FF&E$2,000
Included in asking price
SHIFTR
Dennis Chernyukhin, CEO SHIFTR
SHIFTR Training Vehicle In The Seattle Area
SHIFTR Training Vehicle In The Los Angeles Area
SHIFTR Training Vehicle In The Los Angeles Area
SHIFTR Training Vehicle In The Los Angeles Area
SHIFTR
Dennis Chernyukhin, CEO SHIFTR
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SHIFTR - Southern California's Stick Shift Driving School


Asking Price$150,000

Cash Flow
$100,000
(Seller's Discretionary Earnings)
EBITDANot Disclosed

Gross Revenue$100,000

InventoryNot Disclosed

FF&E$2,000
Included in asking price

Seller Financing Available
Business Description
After 1.5 years of establishing SHIFTR as the go-to source for stick shift lessons throughout California and Washington state, we are offering the opportunity to purchase our business and continue to succeed like we have with our proven operating model. With low operating costs, high margins, and an extremely flexible work schedule this opportunity is perfect for a first time business owner or for an entrepreneur who wants to continue to grow the business and expand it further. If you already own a traditional driving school and would like to add manual transmission lessons as a new vertical to your product offerings, this would be an excellent opportunity for you as well.

We started our journey 7 years ago when we opened a stick shift driving school in the San Francisco Bay Area called Shift Bay Area. Our style of teaching and our way of operating enabled us to be extremely successful in 2018, and within a year we went from offering stick shift lessons at 1 training location in the San Francisco Bay Area to 6 different training locations. Over the next 4 years we dominated our market and became the leading stick shift driving school.

In 2020 we took the same model that we created in the San Francisco Bay Area and applied it to the Sacramento area by opening Shift NorCal. As a result we saw success and market dominance, and we grew to operating in 10 different training locations across the Sacramento area as well.

Over the years our business continued to grow and we knew we had to expand beyond Northern California, and that's when we created SHIFTR. As a test of our business model we sold the Shift Bay Area business at the end of 2023 and opened 12 training locations across the Los Angeles and San Diego areas under SHIFTR. In 2024 and 2025 we've seen steady business growth and market dominance across these areas, and we're confident in our business model. As a test of our expansion capabilities outside of California, we recently expanded into the Seattle area and have seen our model succeed there as well.

SHIFTR's lessons are very different from our competition in the way we operate:

1. We perform all lessons on quiet open roads instead of parking lots, which means that our lessons are more fun and educational.

2. We don't have any age restrictions on our customer base (the competition requires customers to be 18 years or older), and we don't force the customer to provide automobile insurance (we provide insurance for the lesson). This enables SHIFTR to dramatically increase our customer base by including customers who are licensed and are under 18 years of age, and we can provide services to customers who don't currently own a car (and as a result they don't carry any personal automobile insurance).

3. We offer a convenient way for customers to quickly book a date and time for their lesson online based on the availability of our instructors. The competition has customers pay for a lesson without the customer knowing when their lesson is going to take place, with which instructor they'll be taking the lesson, and in what type of car they'll be learning. We offer transparency that the competition doesn't, and this builds customer trust.

Our lesson pricing is competitive, and our customers understand that with us they are receiving a superior experience. We currently offer the following lessons:

- End-to-End Stick Shift Lesson: a 2 hour lesson that costs $299
- Custom Stick Shift Lesson: a 1 hour lesson that costs $199

Learn more about SHIFTR, our lessons, and how we operate at https://www.helloshiftr.com
We've also been featured in The Wall Street Journal.

We developed the Southern California market and have a consistent revenue stream, and have now begun developing the Seattle area market. There are unlimited opportunities for expansion within the entire United States, and this opportunity would be perfect for an entrepreneur who would like to be hands-on and who would like to take this business to the next level.
About the Business
Years in Operation
2
Employees
4
Facilities & Assets
We're including a 2011 MINI Cooper S in the sale so that if you plan on being a hands-on owner then taking over customer bookings as soon as you're ready to start is seamless. This is the only asset necessary to successfully run your operation. If you already own a manual transmission car that you would like to use for business purposes, then we'll guide you on how to make that easy transition. Current contractors use their own vehicles for lessons. The website, marketing toolkit, and the booking system is all included in the sale.
Website
https://helloshiftr.com
Market Outlook / Competition
SHIFTR is unique since we operate very differently from our competition (namely businesses like Stick Shift Driving Academy). The competitors can be a bit cheaper, but with them you get what you pay for. For example, they have restrictions such as providing lessons only in parking lots, customers must be 18 or older and currently carry insurance, etc. This dramatically narrows the competition's customer base. SHIFTR conducts lessons on quiet open roads, we don't have any age restrictions on customers, and we provide everything including insurance.
Opportunities for Growth
We started in the Southern California market last year and have seen consistent growth. We also recently expanded to the Seattle area and are now providing lessons in Washington state. Expanding is very simple since we have very low overhead, and the eventual target is offering lessons in all 50 states. Our expansion model has been tested and has proven itself over the last year in Northern California, Southern California, and now in the Seattle area. This is also an excellent business to franchise in other states if you decide to go that route.
Real Estate
Owned or Leased
Leased
Building Sq. Ft.
96
Rent
$135.00 per month
Lease Expiration
1/2/2026
About the Sale
Seller Motivation
The owner laid a great foundation for SHIFTR and is semi-retiring.
Transition Support
We offer full support to get you up and running in as little as a few weeks. This includes filing the necessary paperwork, transitioning the insurance coverage for your operation, training on marketing and customer acquisition, as well as in-person training on safety, operating procedures, and how to properly conduct stick shift lessons.
Financing Options
We can offer up to 50% Seller Financing. We strongly believe in our business.
Listing Info
ID
2353444
Listing Views
1035
Business Location

Contact Seller

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Business Listed by: Dennis Chernyukhin

Listing ID: 2353444 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.


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