*** IDEAL BUYERS ***
* An existing agency owner who wishes to add over 100 clients on autobill
* An existing consulting firm, SAAS and similar that’s already selling to agencies or service providers
* An existing business or investment fund that wishes to add digital marketing capabilities to grow their existing businesses
* A stock or real estate investor who wishes a mostly turnkey business that provides a much higher return on their capital than the S&P 500 or real estate
* An investment fund that wants to buy digital marketing agencies since most of this business' customers are digital marketing agencies.

*** OVERVIEW OF OPPORTUNITY ***
This is a great opportunity to acquire a highly profitable digital marketing business that can be run part-time: the business offers white label and some retail digital marketing services with approximately 125+ active campaigns spread across 25-30 agency clients (95% of the sales is white label services to agencies and 5% is direct to clients).

The current owner works 20 hours a week or less with a full team to support customer acquisition, onboarding, delivery and customer service/account management.

*** WHY SELLING? ***
The owner has a new venture they want to focus on.


*** OFFERS & PRICING ***
The average offer is a $750 month offer for local SEO.

NEW: The agency just added an AEO (answer engine optimization), which is ranking inside ChatGPT. This is a market that's on explosive growth over the next 12 to 24 months.


*** POST SALE SUPPORT ***
The owners are willing to provide post-sale support for up to 90 days after the sale with up to 90 hours of support.

It is expected the hours will be front loaded as the new owner gets up to speed on the sales, operations, SOPs, team members and the tech stack.


*** ORG CHART ***
* Founder
* Operations Manager
* 4 Team Leads (Ops, Web Team, SEO Team, Design Team and part time HR Manager)
* HR Manager
* Delivery team of 30+ members doing SEO, web development, graphic design, content writing, social media and PPC ads management.


*** CLIENT ACQUISITION ***
The 3 main client acquisition methods are:
* Masterminds / Relationship building / Industry Events
* SEO and content marketing
* Word of mouth

*** FINANCIALS ***
* 2025 (Jan - Sept 2025)
Sales = $837K
SDE = $399K

* 2024
Sales = $1.01M
SDE = $534K

* 2023
Sales = $904K
SDE = $421K


*** CLIENT METRICS ***
Current number of active clients/campaigns: ~135
Client/campaign retention rate is 12+ months

*** GROWTH OPPORTUNITIES
* Increase spending on paid advertising for rapid customer acquisition.
* Establish strategic partnerships with complementary companies such as CPAs and fractional CFOs that cater to agencies.
* Appear as a guest expert on niche podcasts.
* Speak at industry events.

*** ASSETS INCLUDED IN THE SALE ***
* Websites and brands
* Standard operating procedures (SOPs) for
[a] Onboarding new clients
[b] Hiring and onboarding new team members
[c] Sales scripts and closing clients
[d] Advertising and marketing library
[e] Tech support on all our software, CRMs, tools and more
[f] Client support, coaching, retention (i.e: how to run client calls, onboarding processes, what to coach on in different situations, and much more)
[g] Booking appointments using appointment setters
* Control ad campaigns (best performing based on data/history) and optimization options
* Relationships and introductions to key JV and referral partners to keep the referral leads and pipeline momentum