This 6-year-old company is the #1 D2C Nursing Education brand in North America, generating $6M in TTM revenue, ~$2.04M in TTM SDE (representing 14.3% YOY growth), and 67.6% gross margins. Founded in 2019 by a registered nurse who created simplified study materials during her accelerated nursing program, the business grew from Etsy into a trusted Shopify brand with more than 3M social media followers. Their nursing school bundle is the most recognized supplemental resource for nursing students nationwide.

Revenue stabilized at current levels as the owners transitioned from a founder-dependent viral business to a systematized operation built for scale. A 12-person team led by a COO with four years’ tenure handles all operations, content production, and marketing execution, with systems and processes that enable seamless transferability. Diversified traffic includes paid Google (18%), organic search (16%), email/SMS (15%), organic social (32%), paid social (11%), and referral (9%). The 425,000 email subscribers generate $7K–$18K per campaign with AOVs of $115–$125.

Clear growth paths offer substantial upside: (1) prerequisite product creation; (2) NCLEX test prep represents the highest-value opportunity as nursing graduates invest heavily in exam prep and this company's established trust with 3M followers positions it to capture this market; (3) membership monetization offers recurring revenue potential, with an existing portal requiring minimal development to convert product buyers into paying subscribers; (4) immediate cost optimization through 3PL transition projects $208K in annual savings by reducing per-order fulfillment from $19.19 to $14.78; and (5) Amazon FBA provides quick wins, as the company captures less than 1% of Amazon revenue despite 5K monthly brand searches.

After six years, the owners would like to focus on family, with the founder seeking 10%–20% equity retention and providing 1–4 years for filming and marketing continuity at 15–20 hours weekly.


Key Benefits:

Market-Leading Nursing Education Brand: The main bundle is the most recognized supplemental resource for nursing students nationwide, proving brand authority that competitors cannot replicate.

3M Followers and 425K Email Subscribers: The brand generates 5M–8M weekly Instagram views while adding 4K–12K followers weekly, and email campaigns produce $7K–$18K each.

High-Value Customers with Strong Loyalty: AOV of $115–$125 with a 19% repeat rate demonstrates customer loyalty. The business acquires 43,000 new customers annually with proven unit economics.

Single SKU Generates Half of Revenue: The primary bundle sold by the business produces $3.1M annually (51% of revenue), demonstrating concentrated product-market fit that students trust.

Proven Viral Content Production System: The team creates nine videos weekly with consistent engagement. Semi-annual simulation lab sessions produce 100 videos in two days, helping to fill 10 months of the content calendar.

Comprehensive IP and SOPs: All products are copyright-registered with trademark protection and automated enforcement. Documented workflows enable a 1- to 3-month learning curve with the independent 12-person team.

Founder Continuity Minimizes Risk: The founder is open to post-closing filming and marketing at 15–20 hours per week for 1–2 years, providing brand authenticity while the team handles operations, and seeks to retain 10%–20% equity.

Multiple High-ROI Growth Opportunities: Prerequisite product creation, NCLEX test prep, membership subscriptions, Amazon FBA (5,000 monthly brand searches), and 3PL optimization, delivering immediate $208,643 annual savings, are ready for execution.