This well-established fintech SaaS helps small businesses easily manage and accept recurring payments online through Stripe, focusing on nontechnical users who need simple payment solutions.

Founded in 2013, the platform serves approximately 3,600 paying customers, primarily small and micro-businesses, with a 23% free-to-paid conversion rate. The business generates a steady monthly recurring revenue of $186,522, with an average revenue per user of $50 and a lifetime value of $1,850.

The platform processes ~$200M in transaction volume annually. It distinguishes itself from competitors through exceptional ease of use, personalized customer support, and flexible payment options that accommodate unique business needs. While Stripe and vertical SaaS solutions have become competitors, this company maintains an edge with its intuitive interface and customizable features. The current monthly churn rate is 2.6%, which improved following a 2021 price increase.

The business operates efficiently with minimal owner involvement, one full-time support staff member, and one part-time support contractor. Its solid technical foundation features a modern Ruby on Rails stack deployed on Heroku with excellent test coverage. Customer acquisition has primarily been organic through word of mouth, with minimal marketing expenditures.

Several growth opportunities exist for new ownership, including a moderate pricing increase that could generate an additional $23,500 in monthly revenue, expanded marketing efforts, and the development of vertical-specific features. While the business has experienced some decline due to market changes, its core value proposition remains strong for nontechnical businesses seeking straightforward recurring payment solutions.

Key Benefits:

Diversified Revenue Base: No group of customers represents a substantial revenue share, with the highest pricing tiers exhibiting a strong distribution among 3,600 paying customers.

Strong SaaS Metrics: The $1,850 customer lifetime value and low monthly churn of 2.6% create predictable cash flow with minimal acquisition costs via word-of-mouth growth.

Technical Founder Legacy: A well-constructed codebase built by a technical founder with strong test coverage eliminates the acquisition risk of inheriting poor infrastructure.