This business publishes content targeted at current and potential RV owners, an engaged audience with lots of disposable income. Mediavine ads, affiliate sales, sponsored posts, and social media monetization generate most of the revenue. The seller spends 10 to 15 hours per week on the business, creating, scheduling, and updating content. Year to date, the website has attracted over 1 million pageviews.

This business presents a buyer with the opportunity to catch the attention of a growing market (estimated CAGR of 9%–13% in the US) that is willing to spend money. It also comes with a deep content library ready to be repurposed for other channels. Anyone with digital marketing experience should be able to take the reins and increase revenue. Any business currently selling products to RV owners would immediately gain a powerful marketing tool.

Pageviews have grown almost 100% from last year, mainly due to social media efforts, though every acquisition channel, including organic search, has improved. An increased focus on social media is a prime growth opportunity. The YouTube channel is monetized with over 2K subscribers and shows a lot of potential for videos that answer simple questions. Even faceless content could do well.

A good chunk of revenue this year came from sponsorships, and the seller did absolutely no outreach. The brands simply wanted to work with the business. A more coordinated effort to approach other RV brands could attract other lucrative sponsorships.

Of course, for a business like this, more research and more content could increase traffic and revenue. Multiple topics and good keywords abound. If a new owner wishes to scale operations, there are plenty of RV enthusiasts looking for remote work, offering a large talent pool of expert writers and content creators. The sole digital product continues to have steady sales, so expanding the library of premium content is another growth path.


Key Benefits:

Diversified Revenue: Ads generate only 49% of the revenue, with affiliate income, sponsored content, creator monetization, and direct product sales making up the rest.

Evergreen Content: A large percentage of the content library remains relevant and converts highly from social media traffic.

Expanding Market: An estimated 16.9 million households in the US have expressed interest in purchasing an RV in the next five years, with the median age for first-time ownership declining.

Engaged Email List: The current email list has 9000 subscribers with an open rate of 30%.

Untapped Niches: The opportunity exists to expand into National Parks, camping, and other related domestic travel categories.