Business Overview

For more than four decades, Rutabaga Paddlesports has stood as one of the most recognized and respected names in paddlesports retail. Founded in the early 1980s and operated under current ownership since 2002, this landmark business has become a trusted destination for canoeists, kayakers, and outdoor enthusiasts throughout the Midwest and beyond.

Rutabaga’s reputation is built on authenticity, service, and expertise—values reflected in every aspect of the operation. From its expansive showroom to its instructional programs and the nationally acclaimed Canoecopia trade show, Rutabaga has cultivated an enthusiastic community that extends far beyond Wisconsin’s borders.

The company maintains a large, loyal customer base and a strong social media following, offering the next owner immediate name recognition and a ready-made platform for continued success.

Highlights

Nationally recognized brand with decades of goodwill
Exceptional public reputation and active community following
Long-standing relationships with premium vendors (Northstar, Swift, Wenonah, Old Town, Patagonia, and others)
Seasoned, knowledgeable staff of paddling enthusiasts
Multiple revenue streams: retail, Canoecopia, rentals, education, and installations

Why This Business Stands Out

This is a rare opportunity to acquire one of the most trusted specialty retailers in the outdoor recreation industry. The brand’s credibility, customer loyalty, and lifestyle appeal make it ideally suited for a buyer seeking a business that blends purpose with profit.

With the current owner preparing for retirement, the timing is right for a new leader to step in, sustain the legacy, and write the next chapter in this iconic company’s story.


Information provided by Seller and believed accurate but not guaranteed. Ashgrove, Inc. represents the Seller. Real estate offered separately. All inquiries subject to NDA and buyer qualification review.