Richelson's Feet First was established in 1992, and is a professional group based in New Hampshire. They offer a direct approach to identifying their customers’ personal needs and creating appropriate solutions regarding ski boot fitting, footwear selection, and modification and performance enhancing services. Their expertise is in solving the most difficult fit and performance problems for ski racers, recreational skiers and snowboarders, as well as for athletes in other sport activities such as running, cycling, and hiking.
Experience in the industry is helpful, but anyone who is detail oriented, artistic, and wants to be a hands on craftsman can be trained to do custom orthotics. The seller is willing to stay on in a consulting role for as long as a buyer needs to ensure that the transition is as seamless as possible.
The business has a wide variety of over the counter and custom orthotics available to address customers’ particular needs. They also have an exclusive ski boot manufacturer database representing over 350 ski boot models which allows them to find the best boot for unique feet. The company works with individuals who suffer from medical conditions to identify the orthotics to address their specific condition.
Assisting in the maximization of footwear related athletic performance is also a popular service offered by this business as they can assist their customers in selecting the right style, brand, and model of custom orthotics based on specific performance needs. They have decades of expertise in running, cycling, walking, hiking, dress, and golf orthotics.
The business mix is 58% custom orthotics, 21% ski boot service, 14% footwear sales, and 7% ski boot sales.
Repeat clients are the foundation for this business although the seller estimates that he is currently seeing up to 10 new clients a week as the business continues to grow, supported by minimal advertising or promotion.