Proven Home Brand - Wholesale & Retail Ready
Business Description
Low Ad Spend, Strong Margins, Built for Scale
This is a rare opportunity to acquire a nationally recognized, award-winning eCommerce brand specializing in home and pet décor. With over $6.4 million in lifetime sales, this direct-to-consumer business has been featured on Good Morning America, The Today Show, and CBS Morning Show, and was named Good Housekeeping’s 2024 “Best Pet Rug.”
Operating in a high-margin, low-seasonality niche, the business consistently achieves 85% gross margins at retail pricing. A past $2.5M+ partnership with a major U.S. retailer highlights the brand’s wholesale potential, while the DTC channel generates reliable revenue with minimal paid advertising.
This business is fully relocatable and scalable, with well-established infrastructure and a loyal customer base. It’s an ideal acquisition for a buyer looking to grow a consumer product brand through retail expansion, digital marketing, or international reach.
Disclosure: The sale pertains solely to this brand and its related assets. The parent company, Crystal Art Gallery, is not part of this transaction. An NDA is required to access full financials and brand documentation.
Operating in a high-margin, low-seasonality niche, the business consistently achieves 85% gross margins at retail pricing. A past $2.5M+ partnership with a major U.S. retailer highlights the brand’s wholesale potential, while the DTC channel generates reliable revenue with minimal paid advertising.
This business is fully relocatable and scalable, with well-established infrastructure and a loyal customer base. It’s an ideal acquisition for a buyer looking to grow a consumer product brand through retail expansion, digital marketing, or international reach.
Disclosure: The sale pertains solely to this brand and its related assets. The parent company, Crystal Art Gallery, is not part of this transaction. An NDA is required to access full financials and brand documentation.
About the Business
- Years in Operation
- 7
- Facilities & Assets
- - Ecommerce website (~$350K/year in revenue)
- 1,000+ proprietary rug designs
- 92+ high-quality product videos
- 24,000+ customer email subscribers
- Inventory valued at $1.2M (approx. 45,000 units)
- Vetted factory relationships in Vietnam and China
- 17K+ social media followers
Note: The parent company, Crystal Art Gallery, is not included in this transaction. - Market Outlook / Competition
- Operates in the pet décor space – a growing, recession-resistant category. High customer retention with over 7,000 verified reviews. Brand has been tested and proven in national retail settings.
- Opportunities for Growth
- Opportunities:
Underutilized TikTok and YouTube presence
Potential to expand DTC internationally and into new retail verticals
Opportunity to launch a Made-in-USA product line
Considerations:
Certain inventory subject to international tariffs (China ~30%, Vietnam ~10%)
Scaling DTC further will require increased ad spend
About the Sale
- Seller Motivation
- refocusing efforts on other strategic ventures within the parent company
- Transition Support
- - 30-day transition support provided
- Supplier and factory onboarding (Vietnam & China)
- Access to media and PR contact lists - Financing Options
- might be available for serious and qualified buyer
Listing Info
- ID
- 2380263
- Listing Views
- 1282
Business Location
Listing ID: 2380263 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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