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Profitable Wholesale Bath & Body Brand
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Established Aromatherapy & Self-Care Brand | Profitable Multi-Channel Operation
Established in 2017, this profitable aromatherapy and self-care brand offers buyers an established wellness CPG business with diversified revenue channels, in-house production, trained staff, documented workflows, and a relocatable small-footprint operation.
The business generated approximately $556K in 2025 revenue with $275K in seller's discretionary earnings. Revenue has grown consistently from $431K in 2023 to $515K in 2024 and $556K in 2025, while maintaining profitability each year.
Business Model
The company specializes in premium, giftable aromatherapy and self-care products manufactured in-house in small batches. Products are positioned around everyday wellness, shower and bath rituals, gifting, and natural self-care. Revenue is generated through wholesale platform sales, customer accounts, e-commerce, marketplace sales, and direct sales channels.
Operational Foundation
• In-house production setup with equipment included
• Trained workforce and established production workflows
• Standard operating procedures and repeatable fulfillment processes
• Established supplier relationships and registered brand assets
• 450 sq. ft. production facility with lease through November 2026
• Relocatable business model with light manufacturing footprint
• Inventory included in asking price
Financial Highlights
• 2025 revenue: $556K
• 2025 SDE: $275K
• Consistent revenue growth and profitability
• Multiple revenue channels reduce customer concentration risk
• Strong seasonal gifting demand with year-round baseline sales
Market Position
The business has built recognition in aromatherapy, self-care, and giftable wellness categories. Products appeal to consumers seeking sensory self-care rituals, particularly shower-based wellness products and ready-to-gift bath and body items.
Growth Opportunities
Expansion potential includes enhanced direct-to-consumer marketing, marketplace optimization, wholesale account development, corporate gifting, hospitality partnerships, seasonal collections, and retention campaigns. Additional opportunities exist for scaling bestselling products, retail partnerships, and new product development.
Ideal Buyer
This opportunity suits owner-operators, e-commerce buyers, CPG operators, beauty/wellness brands, or strategic acquirers seeking an established brand with proven demand, lean operations, and clear growth potential.
Transition Support
Seller provides 60 days of transition support covering production workflows, supplier relationships, inventory systems, fulfillment processes, and customer account transition.
Asking Price: $949K, including $33K FF&E and inventory.
Established in 2017, this profitable aromatherapy and self-care brand offers buyers an established wellness CPG business with diversified revenue channels, in-house production, trained staff, documented workflows, and a relocatable small-footprint operation.
The business generated approximately $556K in 2025 revenue with $275K in seller's discretionary earnings. Revenue has grown consistently from $431K in 2023 to $515K in 2024 and $556K in 2025, while maintaining profitability each year.
Business Model
The company specializes in premium, giftable aromatherapy and self-care products manufactured in-house in small batches. Products are positioned around everyday wellness, shower and bath rituals, gifting, and natural self-care. Revenue is generated through wholesale platform sales, customer accounts, e-commerce, marketplace sales, and direct sales channels.
Operational Foundation
• In-house production setup with equipment included
• Trained workforce and established production workflows
• Standard operating procedures and repeatable fulfillment processes
• Established supplier relationships and registered brand assets
• 450 sq. ft. production facility with lease through November 2026
• Relocatable business model with light manufacturing footprint
• Inventory included in asking price
Financial Highlights
• 2025 revenue: $556K
• 2025 SDE: $275K
• Consistent revenue growth and profitability
• Multiple revenue channels reduce customer concentration risk
• Strong seasonal gifting demand with year-round baseline sales
Market Position
The business has built recognition in aromatherapy, self-care, and giftable wellness categories. Products appeal to consumers seeking sensory self-care rituals, particularly shower-based wellness products and ready-to-gift bath and body items.
Growth Opportunities
Expansion potential includes enhanced direct-to-consumer marketing, marketplace optimization, wholesale account development, corporate gifting, hospitality partnerships, seasonal collections, and retention campaigns. Additional opportunities exist for scaling bestselling products, retail partnerships, and new product development.
Ideal Buyer
This opportunity suits owner-operators, e-commerce buyers, CPG operators, beauty/wellness brands, or strategic acquirers seeking an established brand with proven demand, lean operations, and clear growth potential.
Transition Support
Seller provides 60 days of transition support covering production workflows, supplier relationships, inventory systems, fulfillment processes, and customer account transition.
Asking Price: $949K, including $33K FF&E and inventory.
About the Business
- Years in Operation
- 9
- Employees
- 4 (3 Part-time, 1 Contractor)
Seasonal employees for holidays - Currently Relocatable
- Yes
- Facilities & Assets
- The business operates from a leased 450sq ft production space. Assets included in the sale include production equipment, tools, fixtures, documented formulas, SOPs, brand assets, website/e-commerce infrastructure, marketplace infrastructure, supplier relationships, and operational workflows. Inventory is not included in the asking price and will be valued separately at cost based on a mutually agreed physical count prior to closing.
- Market Outlook / Competition
- The beauty, wellness, gifting, and self-care markets remain attractive, with ongoing demand for giftable, sensory, and routine-based products. The business is differentiated by its aromatherapy focus, in-house production, established wholesale/e-commerce channels, strong SOPs, and premium giftable positioning. Seasonality is strongest around gifting periods, creating upside for improved planning, retention campaigns, corporate gifting, hospitality, marketplace growth, and year-round DTC marketing.
- Opportunities for Growth
- Growth opportunities include increased direct-to-consumer marketing, marketplace optimization, wholesale account development, corporate gifting, hospitality partnerships, subscription or recurring self-care offerings, improved seasonal planning, reorder campaigns, and additional product development. A buyer with marketing, e-commerce, wholesale, or CPG experience could build on the existing platform and expand year-round demand.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 450
- Rent
- $1,564.00 per month
- Lease Expiration
- 11/26/2026
About the Sale
- Seller Motivation
- Pursuing a new opportunity
- Transition Support
- Owner will provide up to 60 days of reasonable transition support to ensure a smooth handoff. Support may include training on production workflows, supplier ordering, inventory processes, packaging, fulfillment, wholesale/e-commerce operations, customer handoff, and use of documented SOPs. Any additional support beyond 60 days may be negotiated separately.
- Financing Options
- Cash or lender financing preferred; Seller financing only if qualified.
Listing Info
- ID
- 2510119
- Listing Views
- 88
Listing ID: 2510119 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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