This established Canadian business has been a trusted supplier of eco-friendly, low-VOC, LEED-compliant building and finishing products for 17 years. It serves both contractors/builders (30%) and health-conscious consumers (70%), helping customers improve indoor air quality and build more sustainably.

With most sales now online—including 50–60% through Amazon—the company has built a strong e-commerce engine and brand reputation, creating a scalable foundation for growth.

Key Highlights

-Profitable and established: 17-year operating history with ~20% SDE margin

-Strong market tailwinds: sustainability + health-conscious living

-E-commerce led: proven online operations and fulfillment model

-Diverse end-customer demand: B2B trade + consumer channels

-Buyer financing support available — we work closely with lenders to help qualified buyers secure funding.

Growth Opportunities
-Scale DTC sales with expanded digital marketing, SEO, email/SMS, and conversion optimization

-Diversify channels beyond Amazon (Shopify/DTC, wholesale/B2B, partnerships)

-Expand product lines into adjacent health and sustainability categories

-Grow B2B relationships with green builders, architects, designers, and developers

-Add recurring revenue (subscriptions/re-order programs) for consumable products

This is a profitable, mission-driven business positioned at the intersection of two durable trends: green building and health-focused living. With a loyal customer base and scalable infrastructure, it is well positioned for growth under new ownership.

Transition: The owner will provide comprehensive training and is willing to stay on for an agreed transition period if desired.