Premium Multi-Division Home Services Company | Charlotte Metro
Business Description
Profitable two-division home services company serving affluent Charlotte suburbs with established brands in paver/hardscape restoration (74% revenue) and exterior cleaning services (26% revenue). Managed operations with Production Manager and Lead Technician handling day-to-day service delivery.
Why This Business Works:
· Exceptional margins: 60% gross margins sustained through specialized expertise and operational refinement
· Managed operation: Owner works 20-30 hours/week ON the business (sales, strategy), not IN it (field work handled by team)
· Variable-cost model: Production-based pay aligns labor costs with revenue; proven scalable to add crews
· Proven marketing: High-ROI channels delivering 5-10x ROAS; 2,500+ contact database provides immediate marketing reach
· Ready to scale: Complete SOPs, trained team, excess PM capacity, and clear playbook to $500K+ revenue
FINANCIAL SNAPSHOT
2025 Projected Metrics:
· Revenue: $366,300
· Gross Margin: ~60%
· Adjusted SDE: ~$100,000
· Asset Value: ~$40,000
Revenue by Division:
· Hardscape Restoration: ~75%% 2025 Revenue | ~$2,000 avg ticket | 55% gross margin
· Exterior Cleaning: ~25% 2025 Revenue | ~$900 avg ticket | 70% gross margin
Growth Trajectory: 28% CAGR since 2023
KEY BUSINESS ATTRIBUTES
Operations:
· Production Manager ($54K salary) runs daily operations, scheduling, quality control
· Lead Technician on production pay (12.5-17.5% of revenue) handles all field work
· No specialized licenses required
· Training timeline: 1-2 months for full transition
· Comprehensive SOP library covering all service lines and business functions
Marketing & Sales:
· AI-powered lead qualification and follow-up systems
· Proven paid channels: Facebook/Instagram ads (9.9x ROAS), regional print advertising (5x ROAS)
· Strong organic presence: 100+ Google reviews across both profiles, optimized Google profiles, SEO-optimized domains
· High repeat/referral business: ~20% of customers hire company 2+ times
Customer Base:
· 2,500+ contacts in CRM
· Concentrated in high-value suburbs (Lake Norman, Ballantyne)
· Target customer: Suburban homeowners, $750K+ home values
· Established commercial relationships for cleaning division
WHAT YOU'RE BUYING
Tangible Assets (~$40K market value):
· 2021 Chevrolet Silverado (debt-free upon transfer) and trailer
· Complete equipment package (pressure washers, soft wash systems, water tanks, specialty tools)
· All ladders, safety equipment, and operational tools
Intangible Assets:
· Registered trademark (cleaning brand)
· Licensing rights (paver restoration brand - 4 years remaining in Charlotte market)
· Complete SOP library and training materials
· 2,500+ customer database
· Established vendor relationships
· Proprietary pricing tools and proposal systems
IDEAL BUYER PROFILE
Not an absentee investment — this is an active owner-operator (physical presences not required, but recommended) role requiring 20-30 hours/week, primarily from Feb-Oct, focused on:
· High-value sales and customer relationships
· Marketing budget allocation and campaign oversight
· P&L management and strategic planning
· Team development and operational oversight
Background that works well:
· Sales/marketing experience
· General management or entrepreneurial operations
· No trade licenses or specialized technical skills required
· Training timeline: 1-2 months for full transition
What you can earn:
· Year 1: Systems in place to repeat 2025 SDE and grow while working 20-30 hours/week
· 12-18 months: Clear path to $200K+ by executing growth playbook (add crews, expand commercial cleaning, optimize existing customer base)
Why This Business Works:
· Exceptional margins: 60% gross margins sustained through specialized expertise and operational refinement
· Managed operation: Owner works 20-30 hours/week ON the business (sales, strategy), not IN it (field work handled by team)
· Variable-cost model: Production-based pay aligns labor costs with revenue; proven scalable to add crews
· Proven marketing: High-ROI channels delivering 5-10x ROAS; 2,500+ contact database provides immediate marketing reach
· Ready to scale: Complete SOPs, trained team, excess PM capacity, and clear playbook to $500K+ revenue
FINANCIAL SNAPSHOT
2025 Projected Metrics:
· Revenue: $366,300
· Gross Margin: ~60%
· Adjusted SDE: ~$100,000
· Asset Value: ~$40,000
Revenue by Division:
· Hardscape Restoration: ~75%% 2025 Revenue | ~$2,000 avg ticket | 55% gross margin
· Exterior Cleaning: ~25% 2025 Revenue | ~$900 avg ticket | 70% gross margin
Growth Trajectory: 28% CAGR since 2023
KEY BUSINESS ATTRIBUTES
Operations:
· Production Manager ($54K salary) runs daily operations, scheduling, quality control
· Lead Technician on production pay (12.5-17.5% of revenue) handles all field work
· No specialized licenses required
· Training timeline: 1-2 months for full transition
· Comprehensive SOP library covering all service lines and business functions
Marketing & Sales:
· AI-powered lead qualification and follow-up systems
· Proven paid channels: Facebook/Instagram ads (9.9x ROAS), regional print advertising (5x ROAS)
· Strong organic presence: 100+ Google reviews across both profiles, optimized Google profiles, SEO-optimized domains
· High repeat/referral business: ~20% of customers hire company 2+ times
Customer Base:
· 2,500+ contacts in CRM
· Concentrated in high-value suburbs (Lake Norman, Ballantyne)
· Target customer: Suburban homeowners, $750K+ home values
· Established commercial relationships for cleaning division
WHAT YOU'RE BUYING
Tangible Assets (~$40K market value):
· 2021 Chevrolet Silverado (debt-free upon transfer) and trailer
· Complete equipment package (pressure washers, soft wash systems, water tanks, specialty tools)
· All ladders, safety equipment, and operational tools
Intangible Assets:
· Registered trademark (cleaning brand)
· Licensing rights (paver restoration brand - 4 years remaining in Charlotte market)
· Complete SOP library and training materials
· 2,500+ customer database
· Established vendor relationships
· Proprietary pricing tools and proposal systems
IDEAL BUYER PROFILE
Not an absentee investment — this is an active owner-operator (physical presences not required, but recommended) role requiring 20-30 hours/week, primarily from Feb-Oct, focused on:
· High-value sales and customer relationships
· Marketing budget allocation and campaign oversight
· P&L management and strategic planning
· Team development and operational oversight
Background that works well:
· Sales/marketing experience
· General management or entrepreneurial operations
· No trade licenses or specialized technical skills required
· Training timeline: 1-2 months for full transition
What you can earn:
· Year 1: Systems in place to repeat 2025 SDE and grow while working 20-30 hours/week
· 12-18 months: Clear path to $200K+ by executing growth playbook (add crews, expand commercial cleaning, optimize existing customer base)
About the Business
- Years in Operation
- 5
- Employees
- 3 (2 Full-time, 1 Part-time)
· Production Manager runs daily operations, scheduling, quality control · Lead - Currently Home Based
- Yes
- Facilities & Assets
- · 2021 Chevrolet Silverado (debt-free upon transfer) and trailer
· Complete equipment package (pressure washers, soft wash systems, water tanks, specialty tools)
· All ladders, safety equipment, and operational tools - Market Outlook / Competition
- Charlotte Metro's explosive growth (13th fastest-growing, 1.3M pop) drives strong demand. Market is highly fragmented with mix of small unbranded operators, part-time providers, and several moderately-sized independent/franchise competitors. No dominant market leader in paver restoration or exterior cleaning services. Company differentiates through premium dual-brand positioning, specialized paver expertise, comprehensive systems, and professional operations. Able to service entire metro area without franchise territorial restrictions or limitations.
- Opportunities for Growth
- Near-term (0-12 months):
· Add second crew (variable-cost model; low equipment investment)
· Expand high-margin exterior cleaning services via increased paid advertising
· Launch paver maintenance plan program (newly introduced)
· Boost organic social presence
· Implement recurring service agreements for residential cleaning
Medium-term (12-24 months):
· Continue crew expansion
· Increase commercial cleaning mix (currently 38% of cleaning rev)
· Expand service area within Charlotte metro
· Add complementary services (interior windows, dock restoration)
About the Sale
- Seller Motivation
- Owners strategically refocusing on education/support venture in home services sp
- Transition Support
- · Training timeline: 1-2 months for full transition
· Comprehensive SOP library covering all service lines and business functions
Listing Info
- ID
- 2452609
- Listing Views
Listing ID: 2452609 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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