Premier Paddle & Foil Sports Retailer
Business Description
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Main Street Realtors Business Opportunity Division Presents:
PREMIER PADDLE & FOIL SPORTS RETAILER
Iconic Coastal Watersports Business with Growing E-Commerce Platform
Includes Inventory, Furniture, Fixtures, & Equipment, Tradename, Website, and Social media
Financial Overview
-- Offered at: $499,000
-- Inventory: $380,000 – $400,000
-- Projected 2025 Gross Revenue: $670,000
-- Five-Year Average Gross Revenue (2020–2024): $606,000
-- 2025 YTD Growth (Jan–Aug vs. 2024): +32.6%
Overview:
Nationally recognized and locally beloved, this paddle and foil sports retailer has been a trusted resource for coastal enthusiasts since 2010. Originally launched as the first standup paddleboard (SUP) shop in North America, the business has grown into a go-to destination for high-performance water sports gear including SUP, hydrofoiling, wing foiling, electric foil assist, and Onewheel products.
Key Highlights:
• Sales trended up 32.6% 1st 3Q Y2025 over 1st 3Q Y2024
• First dedicated SUP shop in North America
• Expanded inventory to include foiling, electric assist, and Onewheel
• Exclusive dealer relationships with top global brands
• Early adopter of FoilDrive; first North American retailer in 2021
• Host and sponsor of major events: Santa Cruz Paddle Fest, Jay Race, Pier-to-Pier
• 2024 launch of a professionally built e-commerce site with nationwide shipping
• Consistently voted #1 SUP shop in Monterey Bay since opening
• Excellent customer feedback with 5-star Google and Yelp reviews
• Thousands of engaged social media followers
Business Details:
• Customer Base: Local, destination, and nationwide online buyers
• Revenue Streams: Retail sales, e-commerce, rentals, lessons, community events
• E-Commerce: Fully integrated and rapidly growing platform launched in 2024
• Media & Marketing: Active YouTube content, email outreach, and brand-aligned events
• Vendor Network: Strong brand relationships, including early access and exclusives
Opportunity:
With over a decade of name recognition, a growing national footprint, and a diverse, high-margin product mix, this business is well-positioned for continued growth. The current owner is stepping away due to health reasons, offering a turnkey opportunity with established systems, stable operations, and built-in demand. Ideal for an operator with experience in lifestyle retail, outdoor recreation, or direct-to-consumer e-commerce.
___________________________________________________________
Main Street Realtors Business Opportunity Division Presents:
PREMIER PADDLE & FOIL SPORTS RETAILER
Iconic Coastal Watersports Business with Growing E-Commerce Platform
Includes Inventory, Furniture, Fixtures, & Equipment, Tradename, Website, and Social media
Financial Overview
-- Offered at: $499,000
-- Inventory: $380,000 – $400,000
-- Projected 2025 Gross Revenue: $670,000
-- Five-Year Average Gross Revenue (2020–2024): $606,000
-- 2025 YTD Growth (Jan–Aug vs. 2024): +32.6%
Overview:
Nationally recognized and locally beloved, this paddle and foil sports retailer has been a trusted resource for coastal enthusiasts since 2010. Originally launched as the first standup paddleboard (SUP) shop in North America, the business has grown into a go-to destination for high-performance water sports gear including SUP, hydrofoiling, wing foiling, electric foil assist, and Onewheel products.
Key Highlights:
• Sales trended up 32.6% 1st 3Q Y2025 over 1st 3Q Y2024
• First dedicated SUP shop in North America
• Expanded inventory to include foiling, electric assist, and Onewheel
• Exclusive dealer relationships with top global brands
• Early adopter of FoilDrive; first North American retailer in 2021
• Host and sponsor of major events: Santa Cruz Paddle Fest, Jay Race, Pier-to-Pier
• 2024 launch of a professionally built e-commerce site with nationwide shipping
• Consistently voted #1 SUP shop in Monterey Bay since opening
• Excellent customer feedback with 5-star Google and Yelp reviews
• Thousands of engaged social media followers
Business Details:
• Customer Base: Local, destination, and nationwide online buyers
• Revenue Streams: Retail sales, e-commerce, rentals, lessons, community events
• E-Commerce: Fully integrated and rapidly growing platform launched in 2024
• Media & Marketing: Active YouTube content, email outreach, and brand-aligned events
• Vendor Network: Strong brand relationships, including early access and exclusives
Opportunity:
With over a decade of name recognition, a growing national footprint, and a diverse, high-margin product mix, this business is well-positioned for continued growth. The current owner is stepping away due to health reasons, offering a turnkey opportunity with established systems, stable operations, and built-in demand. Ideal for an operator with experience in lifestyle retail, outdoor recreation, or direct-to-consumer e-commerce.
About the Business
- Years in Operation
- 15
- Website
- https://covewater.com/
About the Sale
- Seller Motivation
- Health Reasons
Listing Info
- ID
- 2384862
- Listing Views
- 496
 Listing ID: 2384862 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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