COVEWATER PADDLE SURF, INC.
Established Coastal Retailer + E-Commerce Operation

Includes Inventory, Furniture, Fixtures, & Equipment, Tradename, Website, and Social media

Specialty paddle and foil sports shop with national reach is now available for sale. Originally opened in 2010 as the first dedicated SUP retailer in North America, this business has since evolved into a high-performing hub for standup paddling, hydrofoiling, electric foil assist, and other specialty technical gear. With deep roots in Santa Cruz County and a loyal customer base stretching across the country, this is a rare opportunity to acquire a business with strong brand recognition, reliable cash flow, and a scalable e-commerce platform.

Key Highlights:

Longstanding Brand: Over 14 years of operating history and name recognition in the coastal recreation space
Product Expertise: Specializes in SUP, foiling, wing foiling, electric assist kits, and Onewheel products–as their first retail distributor in the country.
National E-Commerce Growth: Fully integrated online storefront launched in 2024 with increasing monthly sales and nationwide shipping
Exclusive Dealer Relationships: Direct access to premium global brands with proven demand
Customer Loyalty: Thousands of social media followers and consistent 5-star ratings on Google and Yelp
Diverse Revenue Streams: In-store sales, online orders, rentals, lessons, and branded events

Business Details:

Established: 2010
Location: Santa Cruz, California
Business Model: Retail storefront and nationwide e-commerce
Recognition: Voted #1 SUP Shop in Monterey Bay annually since opening
Sale Includes: Branding, inventory, vendor relationships, online platform, and a strong repeat customer base, including multiple high-net-worth enthusiasts.
Pricing is based on the inventory value of $447K. Final selling price will be adjusted according to the inventory count at the time of transfer.
Expandable revenue stream through offering lessons, lifestyle events, and/or chartered tours led by owner and/or teaching staff, with additional available optional equipment up for discussion (boat, trailer, sprinter van, etc).

Opportunity:

Ideal for a buyer with specific expertise in the SUP and watersports field, ideally with some background in retail, e-commerce, and/or the outdoor recreation industry in general. The current owner is stepping away due to health reasons, offering a turnkey entry into a stable and well-regarded business.

With its seasoned brand, a large database of loyal enthusiasts, high-margin product mix, and active online growth, the business is poised for continued success under new ownership, with the current owner committed to providing ongoing training and support as needed for a fluid transition for the legacy of an industry leader.

Non-Disclosure Agreement Link:
https://form.jotform.com/251776186661164