Postum All Natural Coffee Substitute

Asking Price$1,200,000

Cash Flow
$70,000
(Seller's Discretionary Earnings)
EBITDANot Disclosed

Gross Revenue$317,144

Inventory$270,000
Included in asking price
FF&E$1,500
Included in asking price
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Postum All Natural Coffee Substitute


Asking Price$1,200,000

Cash Flow
$70,000
(Seller's Discretionary Earnings)
EBITDANot Disclosed

Gross Revenue$317,144

Inventory$270,000
Included in asking price
FF&E$1,500
Included in asking price
Business Description
Eliza's Quest Foods has been manufacturing Postum since 2012 and has accomplished establishing accounts in hundreds of grocery stores as well as eCommerce platforms: Postum.com, Walmart.com, Target.com. and iHerb. Each year has resulted in steady growth emphasizing sustainability, using spent grains to nurture local soil and packaging in recyclable material. This healthy beverage is certified nonGMO, Kosher OU, and is made in America. The Postum domain, trademark and trade secret are included in the asking price.
About the Business
Years in Operation
13
Employees
3
Currently Home Based
Yes
Facilities & Assets
Trademark, Trade Secret, Inventory valued at $270,000, fork lift, and display for trade shows
Website
https://www.postum.com
Market Outlook / Competition
Postum is a widely recognized caffeine-free coffee substitute, and has been around since 1895. Because of its age, it has a loyal following. This category of beverage has grown exponentially over the last five years. Postum is made of only natural ingredients and is the only of its kind on the market.
Opportunities for Growth
The coffee substitute category is predicted to grow to be $14 billion in the next five years. Additionally, Postum Decaf Matcha is being introduced in July 2025.
Real Estate
Owned or Leased
Leased
Building Sq. Ft.
500
Rent
$1,030.00 per month
Lease Expiration
1/1/2026
About the Sale
Seller Motivation
Owners are retiring from family-owned business.
Transition Support
Owners will consult for first six months of operation.
Listing Info
ID
2339629
Listing Views
463
Attached DocumentsAttachment Disclaimer

EFQ_Sell_Sheet.pdf


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Business Listed by: Carolyn June Rust

Listing ID: 2339629 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.


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