Own the Niche: MetalDetector.com – 25+ Years of Industry Dominance

Asking Price$615,000

Cash Flow
Not Disclosed

EBITDA

Gross Revenue$787,570

Inventory$391,400
Included in asking price
FF&ENot Disclosed

Real EstateNot Disclosed

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Own the Niche: MetalDetector.com – 25+ Years of Industry Dominance


Asking Price$615,000

Cash Flow
Not Disclosed

EBITDA

Gross Revenue$787,570

Inventory$391,400
Included in asking price
FF&ENot Disclosed

Real EstateNot Disclosed


Seller Financing Available
Business Description
Own the undisputed "Main Street" of the metal detecting industry. MetalDetector.com is more than just an e-commerce store; it is a category-defining brand with decades of history, unbeatable organic search authority, and a reputation as the go-to resource for hobbyists, professionals, and security sectors worldwide.

Acquiring this business means inheriting a massive SEO moat. While competitors spend millions on seasonal ad clicks, MetalDetector.com sits atop the search rankings naturally, thanks to its premium, exact-match domain and 25+ years of indexed content. The business features a robust database of loyal customers, exclusive supplier relationships, and a proven turnkey operational model.

This is a rare opportunity to acquire a "Trophy Domain" paired with a high-cash-flow operational business. Whether you are looking to expand an existing outdoor/sporting goods portfolio or seeking a standalone powerhouse, this asset offers an unshakeable foundation.

Investment Highlights
The Ultimate Domain: MetalDetector.com is a Tier-1, exact-match domain. In the world of digital real estate, this is a "corner lot" on a global scale.

Organic SEO Dominance: Consistently ranks on Page 1 for high-intent keywords, drastically lowering Customer Acquisition Costs (CAC).

Diverse Revenue Streams: Established sales across Hobbyist (treasure hunting), Industrial (food/lumber processing), and Security (public safety) sectors.

Deep Supplier Roots: Decades-long relationships with every major manufacturer in the industry (Garrett, Minelab, XP, etc.).

Massive Customer Database: A goldmine of historical data for email marketing, re-targeting, and new product launches.

Turnkey Operations: Fully integrated ERP/Inventory management systems and a seasoned team in place. Majority of inventory is warehoused at a 3rd party warehouse that stores, packs, and ships inventory, making this a nearly touch-free business.

We are exclusive distributors for one major brand. Small listings on Amazon with room for major growth there.
About the Business
Years in Operation
41
Employees
Only operated by the two owners, part-time
Currently Relocatable
Yes
Currently Home Based
Yes
Facilities & Assets
Nearly $400k worth of assets included at sale consisting of name-brand, new, unopened hobby, security, and industrial metal detectors.
Website
https://www.metaldetector.com/
Opportunities for Growth
Private Label Opportunities: High potential to launch proprietary accessories or entry-level detectors under the house brand.

Content & Community: Expand the existing blog/YouTube presence into a full-scale media arm for the hobby.

International Scaling: While a leader in North America, the brand is perfectly positioned for aggressive European and Australian expansion.

Subscription Models: Implementation of "detecting clubs" or insurance/warranty programs for high-end equipment.
About the Sale
Seller Motivation
We own and operate 3 other e-commerce businesses and need to focus on the others
Transition Support
We will make sure that all training is completed to get the new owners off on the right foot. We will remain on support as needed, as negotiated.
Listing Info
ID
2466676
Listing Views
Business Location

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Business Listed by: Kevin Erickson

Listing ID: 2466676 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.


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