Established in 1978 by current owner & founder, this is an award-winning retailer specializing in the firearms & archery niche. Options include but are not limited to rifles, handguns, and shotguns of all sizes and calibers and stock a wide range of products for target archery, recreational archery, bowhunting, traditional archery, and bowfishing. In general, revenue can be broken down as firearms (35%), ammo (25%), archery (22%), firearm accessories/sporting goods (8%), optics (4%), reloading (4%), & black powder (2%). And as a convenience to their customers, they offer layaway & pawn services.

In the last four years, they became one of only three Ten Point Archery Repair Centers in the state of Oklahoma. Other competitive advantages include their reputation for archery knowledge, customer service, community involvement, & relationships with manufacturers. As such, manufactures know who they are and they trust them to work on their products, therefore will send parts to make repairs in-house.

The company employs 8 individuals in various capacities (3FT/5PT) this includes the owner’s spouse and daughter. The current owner works 10 hours per week or less supervising buying & monitoring pawns & layaway expirations. His wife does the bookkeeping & their daughter works full time as the GM.

The subject company operates from a 6,862 square foot facility located in Oklahoma. The location is considered adequate for the business and immediate growth plans but is somewhat dependent upon the exact location to operate successfully because they have been in the same location on historic Route 66 since inception. The owner of the business also controls the ownership of the properties.

The Company uses the buying group Sports, Inc. for 84% of purchases. And although they have their preferred suppliers, other options are available.