Peace Love and Giggles (PLG) is an established online hat and accessories brand offering embroidered baseball caps and bucket hats designed for everyday wear. The brand is built around positivity, kindness, and sustainable fashion, with a clean identity, strong mission and a fully developed product line that is ready for scale.

PLG’s product assortment includes popular designs such as the Heart, Planet, Paw, Peace, and Smiley hats. The brand appeals to a broad customer base seeking casual, feel-good accessories that are easy to style and gift. All products are professionally manufactured using recycled and organic materials, with consistent quality and production standards already in place.

PLG includes two registered trademarks (word mark and logo) and full Amazon Brand Registry approval, providing brand protection and enhanced listing control. The business operates with 8 active Amazon ASINs, each supported by optimized product listings, professional studio and lifestyle photography, A+ Content, and brand story. Active Amazon PPC advertising campaigns are already set up and running, allowing a new owner to step in and continue marketing immediately.

The brand sells primarily through Amazon and is supported by additional fully built sales channels, including a Shopify website, Etsy shop, and wholesale accounts with Faire and Bulletin. All online stores are branded, active, and included in the sale, creating an omnichannel presence without the need for additional setup.

Peace Love and Giggles includes a complete digital and creative asset library, including embroidery files for all designs, product and lifestyle photography, brand identity files (logos, fonts, and color palette), and social media accounts. These assets allow for consistent production, marketing, and brand expansion across platforms.

Approximately 3,000 finished units of inventory across various designs are included in the sale. All products are UV-tested and come from a reliable manufacturer with established patterns and production-ready files. Hats are lightweight, easy to store, and simple to pack ~ keeping fulfillment efficient and inexpensive. Packing supplies are included, and inventory is ready to ship immediately.
The business currently fulfills orders through Fulfilled by Merchant (FBM), but a new owner may easily transition to Amazon FBA, if preferred. PLG operates with low overhead and can be run remotely from anywhere. Ongoing expenses primarily consist of Amazon fees, cost of goods, packaging and shipping costs.

The value of Peace Love and Giggles lies primarily in its strong infrastructure and asset base rather than traditional profit multiples. The buyer is acquiring a complete, operational brand that includes registered intellectual property, ready-to-sell inventory, established listings, professional content, supplier relationship, and a multi-channel sales presence—assets that typically take 12–24 months and significant capital to build from scratch. This significantly reduces startup time, execution risk, and upfront investment for a new owner.

A full 2024 Profit & Loss statement is available upon request. While the business shows a net loss, this is due to one-time investments in payroll, consulting, legal fees, branding, photography, and marketing that will not carry forward. A lean operator can significantly improve margins by streamlining expenses while leveraging the existing assets and inventory already in place.

Peace Love and Giggles is fully built and positioned for its next stage of growth.

The current owner is transitioning into a new career path and is seeking the right buyer to take over and scale the business.