Northern CA | Wholesale B2B Funeral Products (Nationwide)
Business Description
Established over 30 years ago, this relocatable B2B wholesale company is a trusted supplier of funeral products to over 1000 funeral home accounts across the US. The business features a specialized portfolio of 68 proprietary, in-house products that account for 42% of revenue. Having recently undergone a complete digital and brand modernization, the company offers a "turnkey" platform ready for a sales-driven owner to scale.
Financial Snapshot:
• 2025 Revenue: $425,000
• Seller’s Discretionary Earnings (SDE): ~$121,000*
• Asking Price: $479,000 + Inventory
• Gross Profit Margin: 55%
* Note: SDE is calculated based on a full-time solo owner-operator model. The business currently utilizes 3 part-time employees who can be retained or replaced by the owner to capture full discretionary earnings.
Investment Highlights:
• Proprietary Product "Moat": Includes 68 exclusive products and two pending U.S. design patents, ensuring high brand loyalty and significant price control.
• High-Margin In-House Personalization: Equipped with professional laser engraving technology that allows for same-day fulfillment and premium add-on pricing.
• Systematized & Relocatable: Fully documented SOPs and a cloud-based management suite allow the business to be moved anywhere in the continental US
• Autonomous Operations: Currently supported by 3 seasoned part-time employees who handle day-to-day fulfillment and customer service with high autonomy and create a low-risk transition to new ownership.
• Low Market Penetration: Current growth is 100% passive; the business currently serves only ~5% of the domestic market, leaving a massive runway for owner with skill in outbound sales.
Reason for Selling:
The current owner has successfully modernized the brand, streamlined the supply chain, and implemented professionalized systems and engraving capabilities. Having built a stable, "turnkey" foundation, the owner is seeking a strategic exit to allow a buyer with a stronger focus on sales and distribution to lead the next phase of national expansion.
Growth Opportunities:
• Unlocking the 95%: Transition from passive growth to a proactive outbound sales model to reach the 15,000+ untapped funeral homes in the US.
• Lead Reactivation: Immediate opportunity to engage a "warm" database of over 2,800 dormant customers.
• Institutional Contracts: The business is "corporate-ready" for high-volume regional or national conglomerate contracts.
Transition Details:
The seller is committed to a seamless handover and will provide six weeks of comprehensive training. Additionally, the owner is available for consultation for up to one year post-closing. 10–20% Seller Financing may be available for qualified buyers.
Financial Snapshot:
• 2025 Revenue: $425,000
• Seller’s Discretionary Earnings (SDE): ~$121,000*
• Asking Price: $479,000 + Inventory
• Gross Profit Margin: 55%
* Note: SDE is calculated based on a full-time solo owner-operator model. The business currently utilizes 3 part-time employees who can be retained or replaced by the owner to capture full discretionary earnings.
Investment Highlights:
• Proprietary Product "Moat": Includes 68 exclusive products and two pending U.S. design patents, ensuring high brand loyalty and significant price control.
• High-Margin In-House Personalization: Equipped with professional laser engraving technology that allows for same-day fulfillment and premium add-on pricing.
• Systematized & Relocatable: Fully documented SOPs and a cloud-based management suite allow the business to be moved anywhere in the continental US
• Autonomous Operations: Currently supported by 3 seasoned part-time employees who handle day-to-day fulfillment and customer service with high autonomy and create a low-risk transition to new ownership.
• Low Market Penetration: Current growth is 100% passive; the business currently serves only ~5% of the domestic market, leaving a massive runway for owner with skill in outbound sales.
Reason for Selling:
The current owner has successfully modernized the brand, streamlined the supply chain, and implemented professionalized systems and engraving capabilities. Having built a stable, "turnkey" foundation, the owner is seeking a strategic exit to allow a buyer with a stronger focus on sales and distribution to lead the next phase of national expansion.
Growth Opportunities:
• Unlocking the 95%: Transition from passive growth to a proactive outbound sales model to reach the 15,000+ untapped funeral homes in the US.
• Lead Reactivation: Immediate opportunity to engage a "warm" database of over 2,800 dormant customers.
• Institutional Contracts: The business is "corporate-ready" for high-volume regional or national conglomerate contracts.
Transition Details:
The seller is committed to a seamless handover and will provide six weeks of comprehensive training. Additionally, the owner is available for consultation for up to one year post-closing. 10–20% Seller Financing may be available for qualified buyers.
About the Business
- Employees
- 3 Part-time
- Currently Relocatable
- Yes
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 1,600
- Rent
- $1,840.00 per month
About the Sale
- Transition Support
- The seller is committed to a seamless handover and will provide six weeks of comprehensive training. Additionally, the owner is available for consultation for up to one year post-closing. 10–20% Seller Financing may be available for qualified buyers.
- Financing Options
- 10–20% Seller Financing may be available for qualified buyers
Listing Info
- ID
- 2469655
- Listing Views
Listing ID: 2469655 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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