The publication is a high gloss, oversize, monthly free publication supported by advertising. Management describes the publication as a unique, boutique coffee table magazine filled with positive and intriguing editorial. Editorial content is generally not time-sensitive so articles can be relevant at any time of year. The owner has been in the publishing business for over 20 years and has grown the publication’s advertising base and readership distribution. The first issue was printed and distributed in late 2019 and has received several national awards. The company offers each advertiser a complimentary professional graphic design and photography. Also offered to advertisers is a complimentary feature story highlighting the business. The publication advertising revenues were approximately $173,000 and is profitable.