Houston Prom Formal Dress Choice Since 2003
Business Description
Where High School Girls Line Up for the Perfect Dress
TRANSWORLD BUSINESS ADVISORS OF HOUSTON. LISTING REF # 76931-378369
This business stands out and has operated for over two decades, generating recurring revenue from Houston’s prom, homecoming, and pageant seasons. The annual demand is fueled by direct referrals from 100+ local high schools, creating a self-sustaining pipeline of customers who travel from affluent suburbs such as The Woodlands and Spring.
The current owner has procurement relationships with high end designers to supply designer dresses. Current spend on marketing is zero, this is an opportunity for a new buyer to tap into the digital marketing potential and grow the business further.
Future profitability can be achieved entering adjacent markets such as quinceañera and bridesmaid attire using existing supplier relationships, monetizing customer data through partnerships with local vendors, and launching e-commerce to capture regional demand in Austin and Dallas without compromising margins.
The owners are selling due to retirement. This is a great business opportunity for a retail entrepreneur with apparel experience or digital marketing expertise seeking a proven, seasonal cash-flow business.
This business stands out and has operated for over two decades, generating recurring revenue from Houston’s prom, homecoming, and pageant seasons. The annual demand is fueled by direct referrals from 100+ local high schools, creating a self-sustaining pipeline of customers who travel from affluent suburbs such as The Woodlands and Spring.
The current owner has procurement relationships with high end designers to supply designer dresses. Current spend on marketing is zero, this is an opportunity for a new buyer to tap into the digital marketing potential and grow the business further.
Future profitability can be achieved entering adjacent markets such as quinceañera and bridesmaid attire using existing supplier relationships, monetizing customer data through partnerships with local vendors, and launching e-commerce to capture regional demand in Austin and Dallas without compromising margins.
The owners are selling due to retirement. This is a great business opportunity for a retail entrepreneur with apparel experience or digital marketing expertise seeking a proven, seasonal cash-flow business.
About the Business
- Years in Operation
- 22
- Employees
- 4
- Market Outlook / Competition
- o Established 25 year brand clients drive from East and West Texas over to purchase
dresses
o Sales cannot be replaced by online sales because prom requires personal fit dresses
and clients do not want commercial dresses that are easily purchased.
o Ample parking in back of building
o Tenure of Business or employees
o Facility Spacious Design and layout with dressing rooms
o Growth Potential located on corner with ample parking
o Value of Leasehold Investments
o Seasonal part time employees easy to find - Opportunities for Growth
- 1. Increased Foot Traffic:
- Attracting more customers through expanded marketing efforts and community
engagement can significantly boost sales. Hosting fashion shows and trunk shows can draw
in larger crowds and create buzz around the new product lines.
2. Higher Average Transaction Value:
- Introducing premium bridesmaid dresses, evening wear, and accessories can increase
the average transaction value. Offering customization services and high-end accessories
can encourage customers to spend more.
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 2,500
- Rent
- Not Disclosed
About the Sale
- Seller Motivation
- Retiring
- Transition Support
- Number of Weeks Seller Will Offer Training: 2
Listing Info
- ID
- 2329323
- Listing Views
- 784
Listing ID: 2329323 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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