Exclusive Ariat Dealer - Manitowoc, WI

Horsey Habit Saddlery & Tack, Inc. is a long-established, profitable retail business in Manitowoc, WI. For over 23 years, it has served a loyal customer base of farmers, tradesmen, and rural lifestyle enthusiasts. As the exclusive regional retailer for Ariat, a leading brand in workwear and Western apparel, the business has built a strong reputation for quality and service.

The business generates revenue from:
• Footwear/Work Boots (55%)
• Apparel (30%)
• Gifts & Accessories (15%)

Real estate is included: a 5,520 sq. ft. building on nearly 4 acres with excellent visibility, easy vehicle access, and expansion potential.

In addition to in-store sales, the business participates in select seasonal events that support brand visibility, customer engagement, and inventory turnover. These events are well-structured and offer a clear roadmap for continued success or future expansion.

The seller is motivated and committed to a smooth transition, offering to stay on for an extended period to assist with training, operations, and even helping the buyer pursue growth opportunities - including new locations or expanded event participation.

While the business is thriving, additional growth strategies such as online sales or geographic expansion remain untapped, primarily due to the seller’s decision to retire.

Highlights:
• Exclusive Ariat dealership
• Prime commercial property included
• Turnkey operation with experienced staff
• Growth-ready business model
• Seller support available post-sale