The business was founded in 2006 in Los Angeles, CA, by an owner and lead instructor with over 25 years of experience - filling a gap in the market for personalized lessons in the comfort and privacy of clients’ home pools. The program teaches swimming and water safety to all ages and skill levels, starting as young as 4 months old. For beginner students, the focus is on water safety and survival skills, overcoming fear and learning foundational concepts, ensuring even the youngest ages develop these essential life skills and empowering families with the education to feel safer in and around water. For advanced students, stroke development, technique refinement, endurance, confidence, and competitive training are the focal point. Personalized, mobile lessons are provided at clients' pools in Los Angeles. Offering a range of programs, the initiative adopts a nurturing and customized approach to foster confidence and education, with safety always at the forefront. This approach creates a positive association with water for students of different ages, levels and abilities. From infant water safety to advanced competitive training, the program has received positive reviews. Parents praise the knowledgeable instructors, effective methods, and student progress. Specializing in individualized lessons, the programs stand out for water safety, skill development and swim education for the whole family. The program aims to empower students and families to feel safe, secure and confident in the water. A nurturing, flexible and play-based approach are emphasized, ensuring enjoyable and productive lessons. Instructors use interactive methods to engage students effectively, creating a supportive environment that encourages learning and safety, while also facilitating a positive association with the water and swimming. The program aims to inspire confidence and a love for swimming, while instilling water safety education and empowerment for everyone involved. As the statistics on childhood drownings and water-related accidents increase and become more public knowledge, parents and families now have a heightened awareness for the importance of water safety education and swim instruction. With this high demand and a loyal base, this mobile initiative is poised for growth and is an excellent choice for those looking to invest in a thriving venture.