The Company is a direct-to-consumer beauty brand focused on offering distinctive makeup products such as glitter lip kits and glosses, primarily targeting millennial and Gen Z women. It generates sales through multiple digital channels, including its own website, major online marketplaces, social platforms, email marketing, and affiliate programs. With a strong emphasis on creative product concepts and social media engagement, the brand has experienced periodic viral success. Operating with a lean team, it remains agile by continuously adapting its digital strategies and leveraging emerging platforms to maintain relevance and growth in a competitive beauty market.

Confidentiality is a concern for the Seller as she seeks just the right buyer, and so the location information provided in the ad is that of the broker, and not of the Business. Business location and name will be shared once a qualified Buyer prospect is vetted.

NDA is required to receive comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.