The business presents a compelling opportunity to acquire a thriving ecommerce brand specializing in high-demand, safety-focused home products. With a strong market presence primarily in the U.S. and a proven track record on Amazon, the business benefits from a loyal customer base, a catalog of high-quality SKUs, and strong product-market fit—especially in the category of carpet stair treads. Originally founded in 2014 and acquired by the current owners in 2022, the business has seen continued success with custom-designed SKUs, a reputation for superior quality, and a streamlined fulfillment model utilizing Fulfillment by Amazon (FBA) exclusively. Operating under a 100% stock inventory model, the business maintains control over product quality and logistics while minimizing complexity. Its current team requires just 25 combined work hours per week, with clear SOPs and roles in place, allowing for seamless operations and scalability. The brand boasts an average order value of approximately $48 and achieves particularly strong sales during Q4 and Q1, as well as during Prime Day events. With nearly all revenue generated through Amazon and a small percentage from Shopify, Walmart, and Target, the business is well-positioned for diversification and growth across direct-to-consumer and international markets. There are clear pathways for expansion through new fabric lines, geographic market entry, and additional household product verticals. This is a turnkey opportunity for any buyer seeking a profitable, low-complexity, growth-ready ecommerce brand in a durable and evergreen category.

KEY HIGHLIGHTS

• Dominant Amazon Presence: The business generates 99% of its revenue through Amazon, boasting an established storefront, optimized listings, and a strong review base that reinforces customer trust and accelerates conversions.

• Custom, High-Quality Product Line: Known for superior craftsmanship and exclusive color and fabric options, the business offers proprietary carpet stair treads that outperform generic competitors in both aesthetics and durability.

• 100% FBA Stocked Model: With all fulfillment handled through Fulfilled by Amazon and no dropshipping or third-party logistics required, the business benefits from operational efficiency, Prime eligibility, and rapid delivery nationwide.

• Lean Operational Structure: Daily operations are streamlined and require only 25 combined work hours per week, supported by a small but effective team covering inventory, customer service, and promotions.

• Strong U.S. Market Share: With 80% of sales concentrated in the U.S. and additional presence in Canada, the UK, and the EU, the business has proven demand and is well-positioned for international growth.

• Multiple Growth Avenues: Expansion opportunities include new product designs, broader anti-slip product lines, direct-to-consumer scaling, wholesale partnerships, and increased presence on non-Amazon channels.