Hero or Villain Deli – Fan-Favorite Brand with Growth Opportunity
Business Description
Step into a one-of-a-kind opportunity to own Hero or Villain Deli—a highly-rated, comic-inspired sandwich shop with a loyal following in the heart of Ferndale. Known for its clever branding, creative menu, and cult-like customer base, this turnkey deli is primed for growth.
With a memorable theme that resonates across generations and an established presence in local media and social platforms, Hero or Villain Deli stands out from typical sandwich shops. The business enjoys strong repeat traffic, high online reviews, and a fanbase that actively engages with the brand.
Whether you're a passionate foodie, a hands-on operator, or an investor looking for a scalable concept (franchise potential), this business offers solid upside. Systems are in place, staff is trained, and the brand is ripe for multi-location expansion or licensing.
Highlights:
Iconic local brand with strong community recognition
Fun, thematic experience that drives word-of-mouth and loyalty
Prime location with foot traffic and visibility
Great online presence with high ratings (Google, Yelp, etc.)
Opportunity to scale via food truck, pop-ups, or franchising
Don’t miss your chance to own a local legend with national potential.
With a memorable theme that resonates across generations and an established presence in local media and social platforms, Hero or Villain Deli stands out from typical sandwich shops. The business enjoys strong repeat traffic, high online reviews, and a fanbase that actively engages with the brand.
Whether you're a passionate foodie, a hands-on operator, or an investor looking for a scalable concept (franchise potential), this business offers solid upside. Systems are in place, staff is trained, and the brand is ripe for multi-location expansion or licensing.
Highlights:
Iconic local brand with strong community recognition
Fun, thematic experience that drives word-of-mouth and loyalty
Prime location with foot traffic and visibility
Great online presence with high ratings (Google, Yelp, etc.)
Opportunity to scale via food truck, pop-ups, or franchising
Don’t miss your chance to own a local legend with national potential.
About the Business
- Years in Operation
- 11
- Employees
- 8
- Facilities & Assets
- Our branding assets include: 5 original characters, 1 primary logo, 1 alternative logo, brand fonts, textures and color palette. Our truck is a 1997 Chevy Chassis. In 2024, we completely replaced the engine + transmission. The new vinyl wrap was installed in 2023.
The Ferndale storefront is a total of 3,945 square feet of shared space. Hero or Villain Deli: HQ is located right on Woodward, with free parking in the front and a paid parking lot in the back. Hero or Villain has been open in the space since December of 2023. The space includes 2 addresses - Website
- https://www.heroorvillaindeli.com/
Real Estate
- Owned or Leased
- Leased
- Building Sq. Ft.
- 3,945
- Rent
- $6,900.00 per month
- Lease Expiration
- 11/8/2026
About the Sale
- Transition Support
- Seller is willing to stay on for a whole summer to help with integration. Seller has many long-term relationships with clients and he would be happy to introduce his successors. Seller would be available for any troubleshooting issues with equipment, permitting, client relations, staffing, maintenance and product fulfillment.
Listing Info
- ID
- 2368729
- Listing Views
- 447
Business Location
Listing ID: 2368729 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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