Hero or Villain Deli – Fan-Favorite Brand with Growth Opportunity

Asking Price$175,000

Cash Flow
Not Disclosed

EBITDANot Disclosed

Gross RevenueNot Disclosed

InventoryNot Disclosed

FF&ENot Disclosed

Save1/6

Hero or Villain Deli – Fan-Favorite Brand with Growth Opportunity


Asking Price$175,000

Cash Flow
Not Disclosed

EBITDANot Disclosed

Gross RevenueNot Disclosed

InventoryNot Disclosed

FF&ENot Disclosed

Business Description
Step into a one-of-a-kind opportunity to own Hero or Villain Deli—a highly-rated, comic-inspired sandwich shop with a loyal following in the heart of Ferndale. Known for its clever branding, creative menu, and cult-like customer base, this turnkey deli is primed for growth.

With a memorable theme that resonates across generations and an established presence in local media and social platforms, Hero or Villain Deli stands out from typical sandwich shops. The business enjoys strong repeat traffic, high online reviews, and a fanbase that actively engages with the brand.

Whether you're a passionate foodie, a hands-on operator, or an investor looking for a scalable concept (franchise potential), this business offers solid upside. Systems are in place, staff is trained, and the brand is ripe for multi-location expansion or licensing.

Highlights:
Iconic local brand with strong community recognition

Fun, thematic experience that drives word-of-mouth and loyalty

Prime location with foot traffic and visibility

Great online presence with high ratings (Google, Yelp, etc.)

Opportunity to scale via food truck, pop-ups, or franchising

Don’t miss your chance to own a local legend with national potential.
About the Business
Years in Operation
11
Employees
8
Facilities & Assets
Our branding assets include: 5 original characters, 1 primary logo, 1 alternative logo, brand fonts, textures and color palette. Our truck is a 1997 Chevy Chassis. In 2024, we completely replaced the engine + transmission. The new vinyl wrap was installed in 2023.

The Ferndale storefront is a total of 3,945 square feet of shared space. Hero or Villain Deli: HQ is located right on Woodward, with free parking in the front and a paid parking lot in the back. Hero or Villain has been open in the space since December of 2023. The space includes 2 addresses
Website
https://www.heroorvillaindeli.com/
Real Estate
Owned or Leased
Leased
Building Sq. Ft.
3,945
Rent
$6,900.00 per month
Lease Expiration
11/8/2026
About the Sale
Transition Support
Seller is willing to stay on for a whole summer to help with integration. Seller has many long-term relationships with clients and he would be happy to introduce his successors. Seller would be available for any troubleshooting issues with equipment, permitting, client relations, staffing, maintenance and product fulfillment.
Listing Info
ID
2368729
Listing Views
447
Business Location

Contact Seller

By clicking the button, you agree to BizQuest's Terms of Use and Privacy Notice.

Business Listed by: Joseph Dallo

Listing ID: 2368729 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.


Similar Listings
Franchise Pizzeria
$225,000Franchise PizzeriaOakland County, MI
Bakery
$199,000BakeryOakland County, MI
Wayback Burgers
$250,000Wayback BurgersFeatured Franchise
Franchise Pizzeria
$225,000Franchise PizzeriaOakland County, MI
Deli Restaurant
$174,500Deli RestaurantOakland County, MI
Franchise Fruit Bouquet
$225,000Franchise Fruit BouquetOakland County, MI
Jon Smith Subs
$100,000Jon Smith SubsFeatured Franchise
Burger or New Concept Restaurant
$149,900Burger or New Concept RestaurantOakland County, MI
Bar & Grill
$199,000Bar & GrillOakland County, MI
Charleys Philly Steaks & Wings
$200,000Charleys Philly Steaks & WingsFeatured Franchise
Franchise Pizzeria
$225,000Franchise PizzeriaOakland County, MI
Bakery
$199,000BakeryOakland County, MI
Wayback Burgers
$250,000Wayback BurgersFeatured Franchise
Franchise Pizzeria
$225,000Franchise PizzeriaOakland County, MI